A (Fill In The Blank) Podcast to give you a break from the serious things of life. By Bethanie Palmer & Ryan Hawks, two cousins verbally wandering through a vast universe of rabbit holes.
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20/20 MONEY, hosted by Certified Financial Planner and experienced Wealth Adviser Adam Cmejla, aims to bring clarity to financial concepts and strategies that impact optometrists. For more information on the show and on Adam, please visit https://www.integratedpwm.com/
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Podcasts as heard on KSJE 90.9FM & 103.3FM: The Information and Cultural Beacon of the Four Corners! Serving NM, CO, AZ & UT and streaming at www.KSJE.com
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Write On Four Corners with DelSheree Gladden: Interview with W Michael Farmer
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Michael Farmer returns to the chose to discuss the second book in his two-part series on the history of Chato, “Proud Outcast,” which chronicles the second half of the warrior’s life, most of which was spent as a prisoner of war.Oleh KSJE
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Creating a StoryBrand framework for an optometry practice with Daniel Palmer
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Welcome to this episode of 20/20 Money! My guest on today’s show is Daniel Palmer, founder of Morether Creative, a Fractional CMO for optometrists nationwide. In this conversation, we talk through and explain the Story Brand process and the SB7 framework. We talk about the common marketing mistakes that biz owners (not just ODs) make when it comes …
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Write On Four Corners with DelSheree Gladden: Interview with Wayne L. Wilson
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Wayne Wilson returns to the show this week to talk about his newest book, “One Shining Soul.” The story of Olisa’s unique gifts encourages readers to consider their own spiritual beliefs and potential reactions to unusual events. Learn more about Wilson's books at https://www.wlwilson.com/Oleh KSJE
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How leadership impacts practice success (and ways to improve your leadership skills) with Bethany Fishbein
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Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Bethany Fishbein, OD, Consultant & Executive Coach with Leaders of Vision. Bethany and I talk about a topic that an OD might not think about directly correlating to the financials of a practice: leadership skills. However, I believe that we quickly illustrate in our conversatio…
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Write On Four Corners with DelSheree Gladden: Interview with Jennifer Goodland
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San Juan College research librarian and historical author Jennifer Goodland joins the show this week to talk about her newest historical nonfiction narrative, “Daniel Lee and the Idiot Who Saved America.”Oleh KSJE
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Bonus structures that work for non-OD team members w/ Dr. Michael Neal, OD
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Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Michael Neal, OD. Michael joins me back on the show to discuss bonus structures that work for non-producing members of your team, and how they can be put together in a way that is advantageous to both the team member and the overall growth of the practice. As a reminder, you ca…
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What an interest rate cut means for optometry practices (and strategies for practices in changing economic times)
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In this episode, we break down why the Federal Reserve decided to cut interest rates by 0.5% (50 basis points) and what it signals about the economy. More importantly, we dive into actionable steps that optometry practice owners can take to benefit from these lower rates while preparing for potential economic shifts. Resources: 20/20 Money Communit…
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Native Art Voices of the 4 Corners: Coeburn Palmer
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Diné silversmith. Coeburn Palmer is from Fruitland, NM but is originally fyy try on the eastern region of the Navajoland at Whitrock, NM. He specializes in “traditional” techniques and aspects in his prcoss of Navajo silversmithing. As an emerging Diné artist Coeburn is rooted in his Diné roots for inspiration of his jewelry designs.…
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Write On Four Corners with DelSheree Gladden: Interview with Bethany Turner
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Cortez, Colorado author Bethany Turner returns to the show to talk about her newest romantic comedy, “Cole and Laila are Just Friends.” This is the second book in the Adelaide Springs series, and Bethany talk about her writing process and character development. Learn more about her writing at https://seebethanywrite.com/…
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20/20 REWIND: A pay structure that works for optometry partnerships with Kurt Steele, OD
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Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Kurt Steele, OD. Kurt joins me back on the show to talk in further detail how he and his partners have structured their compensation structure in a way that works for everyone in the practice while also ensuring that there is parity in comp based on the amount of revenue that e…
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Write On Four Corners with DelSheree Gladden: Interview with Carol Moldaw
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Santa Fe poet Carol Moldaw joins the show this week to talk about her newest poetry collection, “Go Figure,” which deals with how our experiences shape out perspective and pushes readers to draw their own conclusions. Learn more about Moldaw's work at https://www.carolmoldaw.com/Oleh KSJE
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Why focusing on “profit” in your optometry practice might not be the most effective owner metric to measure (and which ones you SHOULD focus on) with Nathan Hayes of Books & Benchmarks
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Welcome to this episode of 20/20 Money! My guest on today’s show is Nathan Hayes from Books & Benchmarks. Nathan joins me back on the show to talk all things business financials and how owners should be thinking about actual profit in a business—and where to look in your business financials to learn how much money the practice has actually provided…
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Write On Four Corners with DelSheree Gladden: Interview with Oscar Hokeah
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Oscar Hokeah, author of this year’s San Juan College One Book One Community selection, joins the show this week to talk about his debut novel, “Calling for a Blanket Dance.” Hokeah discusses his writing process and how he balances sharing stories from his culture while still respecting topics and experiences meant to remain sacred. Learn more about…
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How to lead Millennials, the importance of asking good questions, and building relationships with your team: a conversation with Chris Tuff
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Welcome to this episode of 20/20 Money! My guest on today’s show is Chris Tuff. Chris is the author of the book The Millennial Whisperer and in this conversation we talk about all things related to leading a team. As one might expect, a lot of the conversation that we had is applicable to leading all team members—not just Millennials. We talk about…
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The difference between satisfied & engaged employees, why you should care about a performance management strategy, MAGIC, and how all of this matters to your profitability with Dr. David Mason, Ph.D.
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Welcome to this episode of 20/20 Money! My guest on today’s show is David Mason, Ph.D. David joins me on the show to talk about a seemingly abstract but important distinction that you should consider when thinking about your team: do you have satisfied team members or engaged team members? Our conversation spills over into multiple different topics…
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Write On Four Corners with DelSheree Gladden: Interview with Charlene Bell Dietz
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Returning author Charlene Bell Dietz is on the show this week to discuss her newest book, a historical account of the life of Margaret Brent, a bold woman who fought for rights in the new world. Learn more about Dietz’s writing at https://inkydancestudios.com/Oleh KSJE
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Revisiting the customer experience journey in a post-COVID economy with Dennis Moseley Williams
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Welcome to this episode of 20/20 Money! My guest on today’s show is Dennis Moseley Williams. Dennis joins me to revisit the importance of the customer experience on the success of your practice. He shares the five phases of the patient experience and how to think differently about the way you engage your patients in your practice. I really love hav…
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Native Art Voices of the 4 Corners: Monique Holiday
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Monique Holiday is a Diné (Navajo) artist and is from the Farmington area. She is an alumnus of the Institute of American Indian arts in Santa Fe New Mexico. She is a painter who works primarily in acrylics. She depicts the Navajo culture via the women of her community.Oleh KSJE
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Write On Four Corners with DelSheree Gladden: Interview with Kevin Honold
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Kevin Honold discusses his newest book, “Our Lady of Good Voyage,” a tale of two young men on a mysterious and difficult to explain journey on this week’s episode.Oleh KSJE
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IT'S (A)LIVE!! IT'S (A)LIVE!! The 20/20 Money Membership™ is LIVE!! (plus, thinking through the math of buying into a practice)
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Today's episode is a bit special because I'm FINALLY able to announce that the 20/20 Money Membership is live! The beginning of the show is a walk-through of the membership, the offering, who it's for, and why I created it. One IMPORTANT item that I didn't share in the episode: join the Membership by September 30th using promo code FOUNDER and get …
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Write On Four Corners with DelSheree Gladden: Interview with Christine H. Bailey
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Christine H Bailey joins the show this week to talk about her young adult mystery novel, “Burning Little Lies,” and how she develops her characters and builds a compelling mystery.Oleh KSJE
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Why embracing myopia control makes sense for both your business and your patients with Dr. Justin Kwan, OD, FAAO
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Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Justin Kwon, OD. Justin joins me on the show to talk all things myopia control. Justin’s passion for this topic is very evident and I found our conversation very informative. While there’s the obvious clinical angle that is a deeper and separate discussion than what we had here…
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What associate ODs REALLY value in their role in a private practice, alignment of expectations between owner and associate ODs, and how to ask good interview questions with Dr. Chris Lopez, OD
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Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Chris Lopez. Chris joined me back on the show to talk about all things related to the associate OD/owner OD relationships. As the career consultant at ODs on Finance, Chris has a unique perspective and gives us insight on the conversations he has been having with both associate…
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Write On Four Corners with DelSheree Gladden: Interview with Lynn Doxon
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New Mexico author Lynn Doxon talks about her newest books, “Moonlight Calvary,” the second book in her Becoming the Greatest Generation Series, set in the Pacific Theater of World War Two. Learn more about Doxon’s books at https://lynndoxon.com/Oleh KSJE
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Lessons learned when natural disasters shut down your practice with Pete Kehoe, OD
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Welcome to this episode of 20/20 Money! My guest on today’s show is Pete Kehoe, OD. Pete joins me back on the show to discuss all the hard lessons he and his team have recently learned while they navigated their practice being shut down due to a massive ice storm that destroyed a large portion of the building's roof. Pete shares more about the head…
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Native Art Voices of the 4 Corners: Ed Singer
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Venaya Yazzie get a chance to Speak with Ed Singer a painter from Cortez Colorado. Ed Singer is a Navajo artist originally from Green Mountain Arizona on the western region of the Navajo nation. He is currently a resident of Cortez Colorado where he lives and as professional artist In the community. Ed is a master painter and works in concepts of s…
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The Scott Michlin Morning Program: Equus Aztec: Film & Art Fest: July 26-28, 2024 with Lisa Diersen.
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Scott is joined by the wonderful Lisa Diersen to showcase the upcoming Equus Aztec: Film & Art Fest on July 26-28, 2024!Oleh KSJE
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Write On Four Corners with DelSheree Gladden: Interview with Mary Oishi
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Former Albuquerque poet laureate Mary Oishi talks about how poetry can help people better understand themselves and each other, especially in challenging times. Her poetry collection, “Sidewalk Cruiseship,” is available now through UNM Press.Oleh KSJE
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The Scott Michlin Morning Program: Farmington LDS Temple Update with Perry & Cindy Webb.
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Scott is joined by the wonderful Perry & Cindy Webb to bring us updates on the upcoming LDS Temple near SJC!Oleh KSJE
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Adopt-A-Pet Tuesday with Amber Francisco of Farmington Regional Animal Shelter.
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Amber Francisco joins us once again to show case our furry friends! (Barnie, Ellie, Sienna & Dash)Oleh KSJE
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Thoughts and opinions on the state & future of private practice optometry from the president of a $110 million optometry organization: a conversation with John Marvin, President of Texas State Optical
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Welcome to this episode of 20/20 Money! My guest on today’s show is John Marvin President of Texas State Optical. As one of the country’s oldest optometry business models, TSO has seen many different headwinds and tailwinds that have impacted optometry. As President of TSO over the past 20 years, John has seen TSO grow into one of the top 10 retail…
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The Cop Shop with FPD with Chief Steve Hebbe & P.I.O. Shanice Gonzales: Officer Training & more.
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Chief Steve Hebbe and the wonderful Shanice Gonzales join us once again for another installment The Cop Shop!Oleh KSJE
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The Scott Michlin Morning Program: Healthy Living: San Juan Regional Medical Center & F.A.S.T. (Farmington Area Single Track)
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Scott is joined by Roberta Rogers in this installment of his morning program to discuss the San Juan Regional Medical Center & F.A.S.T. (Farmington Area Single Track).Oleh KSJE
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The Scott Michlin Morning Program: Four Corners Economic Development July 2024 Update with Tim Gibbs.
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Scott is joined by Tim Gibbs to discuss the economic development of the four corners!Oleh KSJE
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Biggest regrets we hear from 50yo ODs with Tim Merrigan from Acquios Advisors
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Welcome to this episode of 20/20 Money! My guest on today’s show is Tim Merrigan with Acquios Advisors. In the 16 years or so that I’ve been an advisor, I’ve noticed that there’s something “motivating” about turning 50: people start thinking about their lives differently and thus they start re-evaluating the way they’ve been investing and spending …
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A commercial real estate update and the importance of the real estate when selling a practice with Mike Jorgenson of Carr Healthcare Realty
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Welcome to this episode of 20/20 Money! My guest on today’s show is Mike Jorgenson with Carr Healthcare Realty. Mike joins me back on the show to give us an update on what he and his team around the country are seeing in the commercial real estate market. We also dive into some of the considerations, mistakes, and blind spots that both buyers and s…
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Party on Wayne.Oleh Bethanie Palmer & Ryan Hawks
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An optometry marketing conversation with Eugene Shatsman: the importance of the Google "snack pack" for your practice, why online scheduling is table stakes, why linking to your Google Biz Profile is a ...
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Welcome to this episode of 20/20 Money! My guest on today’s show is Eugene Shatsman, Managing Partner of National Strategic Group and new host of The Power Hour Podcast. In this wide-reaching marketing conversation, Eugene shares a variety of “low hanging marketing fruit” mistakes and misconceptions that practice owners nationwide have about how ma…
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Easy and conspicuous ways to avoid tax mistakes and penalties, how proactive conversations can smooth out your annual tax payment plan, and the intersection of tax and estate planning with Amber Morgan ...
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Welcome to this episode of 20/20 Money! My guest on today’s show is Amber Morgan, CPA with Mohr CPAs. In the wake of tax season, Amber and I run through some of the easy and conspicuous action items that you can take proactively over the year that not only will have a positive impact on your overall tax planning, but also make for a happy and produ…
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Aligning staff and leadership expectations during the hiring process and building out your HR infrastructure with Amanda Bennett, founder of EyeHR
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Welcome to this episode of 20/20 Money! My guest on today’s show is Amanda Bennett. Amanda joins me on the show to talk about a topic that we’ve discussed directly and indirectly on this show—human capital. Specifically, Amanda talks about a gap that she saw in the hiring process over the years and how she developed a platform to help automate part…
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Implementing equipment purchases and expanding scope of care with intentionality in your optometry practice with Dr. Ryan Gustus
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Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Ryan Gustus, OD. Ryan joins me on the show live from Vision Expo East to discuss something that is very timely given the recording location: how practice owners can think about the implementation of various pieces of equipment in your practice to ensure that it's done with inte…
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Phasing out: the four exit options for the seller of an optometry practice
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As a reminder, you can get all the information discussed in today’s conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our monthly “planning life on purpose” newsletter that’s filled with tips and ideas to help you plan life on purpose. You can also set up a Triage con…
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S1 E11: Beavis & Butthead Weren't In My Bubble
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Wherein we discuss just how different our TV Show lives growing up were. One of us lived in a cartoon bubble drinking Kool-Aid and wearing Robin's tights while the other was downing hard-core Pepsi and living In Living Color. Who do you think is who?Oleh Bethanie Palmer & Ryan Hawks
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Evaluating VCPs in your practice to determine which ones to cut with Dr. Adam Ramsey, OD
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Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Adam Ramsey, OD. Adam joins me back on the show to continue the conversation that we teased at the end of our first conversation which was how Adam evaluated the decision to go out of network with a variety of VCPs that he was taking in his practice. He shares how he came to th…
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How to use (and NOT use) benchmarks with Nathan Hayes
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Welcome to this episode of 20/20 Money! My guest on today’s show is Nathan Hayes with IDOC. Nathan joins me back on the show and we put a quantitative spin on our conversation today. We talk all things benchmarks and margins in an optometry practice. We discuss how to use benchmarks to make smart practice decisions and ways in which benchmarks can …
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I’m giving you an episode “break” (but I think it’s still worth a listen).
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In the spirit of managing information overload, I wanted to take a week to pause on new information and rather share a process or organizing and prioritizing your thoughts, goals, and actions that can often stem from listening to shows like 20/20 Money and the consumption of other content. Resources: 20/20 Money Community Information reMarkable 2 T…
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Harnessing the power and momentum from optometry meetings with your operations manager: a conversation with Dr. Todd Cohan & Sadie Blair
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Welcome to this episode of 20/20 Money! My guests on today’s show are Dr. Todd Cohan and Sadie Blair. Todd & Sadie join me on the show today to talk about the successful dynamic that exists between both of them as owner and practice operations manager. Todd shares how impactful it’s been to have a great team member and integrator like Sadie in the …
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Hiring, empowering, and leading your practice manager in a win-win relationship with Dr. Bethany Fishbein, OD
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Welcome to this episode of 20/20 Money! My guest on today’s show is Bethany Fishbein, OD. Bethany joins me on the show live from Vision Expo East to talk about one of the most important relationships in an optometric practice: the relationship between the practice manager and the owner/OD. In this conversation, she talks about the evolution of the …
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S1 BONUS: Welcome to the Neighborhood
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In our last episode, there wasn't enough time to focus on the man, the myth, the legend Fred Rogers, so we do a little bit of a deep dive here.Oleh Bethanie Palmer & Ryan Hawks
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Dr. Jennifer Stewart's "tepid" start optometry practice: the power of vision & intentionality, the importance of an ideal patient avatar, and reconciling business risk with a conservative personality
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Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Jennifer Stewart, OD. Jen joins me on the show today to talk through her journey launching her tepid start practice, Look New Canaan. I’ve had Jen on the show multiple times in the past, and this was admittedly one of my more enjoyable conversations with a podcast guest. Maybe …
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