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How I Grew My Brand

Piper - Growing Brands Consumers Love

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How I Grew My Brand is a series of one-on-one podcast interviews led by broadcaster Mary Nightingale with inspiring, high-profile British entrepreneurs. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for more than 30 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome o ...
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The Curiosity Software Podcast featuring Huw Price and Richard Jordan! Together, they will share their insight and expertise in driving software design and development in test. Learn how you can improve your journey to quality software delivery, by considering how much do you really understand about your systems, and when things inevitably go wrong, why didn’t you test that? So, here at Curiosity Software 📻 we're super excited to announce our brand new podcast, Why Didn't You Test That?, fea ...
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Welcome to episode 26 of the Why Didn’t You Test That? Podcast. In this episode, Rich Jordan and James Walker are joined by special guest Nishil Patel, CEO & Founder of BetterBugs. Together, they discuss the evolution of quality engineering and the importance of taking a holistic approach to approach outer loop quality. Nishil Patel starts the conv…
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How I Grew My Brand, The Piper Podcast Season 6 - Freddy Ward, co-founder of WildInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.From Pitcher & Piano to Monica Vinader, Piper has been helping to build …
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Welcome to episode 25 of the Why Didn’t You Test That? Podcast. In this episode, Rich Jordan and Ben Riley are joined by special guest Natalie Cole, a QE Team Manager and Quality Advocate. Together, they discuss the people, processes, and technology involved in building a successful QA team! Natalie Cole, starts the discussion by sharing her experi…
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Welcome to episode 24 of the Why Didn’t You Test That? Podcast. In this episode, Rich Jordan and Huw Price are joined by Marcel Mersie, Technical Lead - Test, and Executive Advisor to the Dutch Tax Administration. Together, they discuss how effective communication and collaboration are crucial for managing knowledge transfer. Organisations face sig…
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Welcome to episode 23 of the Why Didn’t You Test That? Podcast. In this episode, Rich Jordan and Huw Price are joined by Adam Sandman, CEO & Founder of Inflectra. Together, they explore the continuous evolution of quality engineering, highlighting critical aspects like traceability, auditability, risk-based testing and regulatory compliance. The co…
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The "Why Don't You Test That" podcast, hosted by James Walker and Ben Riley from Curiosity Software talk about the importance of decoding the software development life cycle to foster a holistic approach to quality. In the concept of core inner loop developer activity and essential outer loop organisational processes, this helps address root causes…
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How I Grew My Brand, The Piper Podcast Season 6 - Shamil Thakrar, CEO & Co-founder of DishoomInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.From Pitcher & Piano to Monica Vinader, Piper has been helpi…
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Welcome to episode 21 of the Why Didn’t You Test That? Podcast. In this episode, the Curiosity team, Ben Riley, Rich Jordan, and Mantas Dvareckas, discuss the value of different methods of testing, community-driven quality and continuous learning. Ben Riley starts the conversation on the “early access” model which many game developers have started …
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Welcome to episode 20 of the Why Didn’t You Test That? Podcast. In this episode, Curiosity Software's Rich Jordan and James Walker, are joined by Tom Riglar, Co-Founder & CEO at Moropo. Together, they discuss the quality, automation and artificial intelligence challenges enterprises are facing, and their potential solutions. To kick off the convers…
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Welcome to episode 19 of the Why Didn’t You Test That? podcast. In this episode, Curiosity Software's Rich Jordan and Huw Price are joined by John Matthews, a leading purchasing consultant and director at Arish Consulting Together they discuss the impact of quality, speed, and cost in software delivery and the organisational challenges of IT procur…
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Welcome to episode 18 of the Why Didn’t You Test That? podcast. In this episode, Curiosity Software's Rich Jordan and CEO James Walker are joined by Chris Harbert, an industry executive and host of the Developers Who Test but also founder and CEO of Testery. Together they discuss the organizational challenges in defining quality. So, quality is ess…
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Welcome to episode 17 of the Why Didn’t You Test That? podcast. In this episode, Curiosity Software's Rich Jordan and CEO James Walker are joined by Colin Hammond, CEO of ScopeMaster who discusses the importance of how requirements analysis and sizing lends well to predicting project schedules and assessment of scope in software development. The ne…
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Welcome to episode 16 of the Why Didn’t You Test That? Podcast! In this episode, the Curiosity team, Rich Jordan, Ben Riley and Lina Deatherage, discuss their latest webinar and share tips for public speaking and preparing for live presentations. The hosts provide insights, personal experiences, and practical advice, making for an informative and e…
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Welcome to episode 15 of the Why Didn’t You Test That? Podcast! In this episode, Curiosity Software's Rich Jordan and James Walker, are joined by Mark Winteringham, author of AI-Assisted Testing. Together they reflect on their experience with AI, the effect it has had on software quality and testing, and the future of AI Co-Pilots. LLMs, namely Cha…
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Welcome to episode 14 of the Why Didn’t You Test That? podcast! In this episode, the Curiosity Software team, Rich Jordan and Ben Johnson-Ward, are joined by Alex Martins, VP of Strategy at Katalon, to discuss the implications and challenges of AI-Powered Testing. This episode goes beyond the hype and marketing euphoria of AI, to weigh up productiv…
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Welcome to episode 13 of the Why Didn’t You Test That? Podcast! In this episode, the from the Curiosity Software team, Ben Riley, Rich Jordan and Paul Wright, discuss their learning, experimentations and experiences with failures. This episode of Why Didn't You Test That? Emphasises the value of experimentation and learning from failure, and why it…
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A special bonus episode of our Piper podcast series, How I Grew My Brand. It's a bit different from our usual podcast. We recorded an in-house conversation between our Head of Brand, Yasha Estraikh, and Piper’s co-founder and founder of numerous brands, Crispin Tweddell.From Pitcher & Piano to Monica Vinader, Piper has been helping to build and sup…
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Welcome to episode 12 of the Why Didn’t You Test That? Podcast, hosted by Curiosity Software's Huw Price and Rich Jordan! In this episode, our hosts are joined by Nalin Parbhu, Founder & CEO at Infuse, together they discuss digital transformation challenges for organisations struggling with legacy systems, limited budgets, and a reactive approach t…
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How I Grew My Brand, The Piper Podcast Season 5 - Clare Hornby, Founder & CEO of women’s contemporary luxury fashion brand, ME+EM, on how to build a £100m brand legendInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and …
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How I Grew My Brand, The Piper Podcast Season 5 - James Mishreki, Founder of Skin & Me and Life Supplies on how to become comfortable with risk, but not with terror.Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and br…
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In this episode with Chris Dutta co-founder and head of consulting at Dragonfly whose focus is on quality engineering, Curiosity Software hosts Huw Price and Rich Jordan explore the exponential benefits of implemening value stream management (VSM). Dutta succinctly describes VSM as a set of activities improving the end-to-end flow, quality and the …
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In this follow up episode with DevOps and Digital Transformation leader Chris Rowett, Curiosity Software hosts Huw Price and Rich Jordan touch on Dora metrics. Used in isolation these benchmarks which include deployment frequency, lead time for change, recovery and change failure, can be seen to measure business performance. Another issue is that t…
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How I Grew My Brand, The Piper Podcast Season 5 - Rossella and Huw Beaugié, founders of The Thinking Traveller, Turning a dream holiday into a lifelong businessInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand l…
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Welcome to episode 9 of the Why Didn’t You Test That? Podcast, hosted by Curiosity Software's Huw Price and Rich Jordan! In this episode, our hosts are joined by Chris Rowett, DevOps & Digital Transformation Leader, together they explore the challenges associated with bringing change to large organisations! Organisational change is painful and disr…
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How I Grew My Brand, The Piper Podcast Season 5 - Kate Berski, co-founder of Curlsmith, from haircare niche to £150m exitInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.From Pitcher & Piano to Monica V…
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How I Grew My Brand, The Piper Podcast Season 5 - Vivien & Howard Wong, founders of Little MoonsInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.From Pitcher & Piano to Monica Vinader, Piper has been he…
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Welcome to episode 8 of the Why Didn’t You Test That? Podcast, hosted by by Curiosity Software's Huw Price and Rich Jordan! In this follow-up episode with Gunesh Patil, The Liberated Tester, Rich and Gunesh share their insights into what it means to be a liberated tester and how they approached the adoption of agile methodologies! Rich and Gunesh p…
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Why Didn’t You Test That? guest Gunesh Patil shares insights on his journey beyond the misunderstandings and misconceptions in Model-Based Testing alongside Curiosity Software's Rich Jordan! Rich and Gunesh previously worked together on major SI projects managing transformational change of a disparate systems in a medium-sized organisation. They ch…
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Is virtualisation given its rightful place in test design? Deployed in a loosely coupled system, speed and flow increase, whilst reducing technical debt. Team alignment and version handling is improved, setting the terrain for better software delivery. Welcome to this episode of the podcast Why Didn’t You Test That? Moving from expertise in origina…
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In this episode, Paul Gerrard, award-winning software engineering consultant, author and coach, brings his experience to the Why Didn't You Test That? Podcast! Together with Curiosity Software's hosts Huw Price and Rich Jordan, Paul Gerrard discusses the difficulties of organisational hierarchies and how to identify ‘stakeholders’ as your ‘internal…
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In this episode, Marcus Merrell, Vice President of Technology at Sauce Labs, bring his experience to the Why Didn't You Test That? Podcast! Together with Curiosity Software's hosts Huw Price and Rich Jordan, Marcus Merrell discusses the lack of innovation in the testing space over the last 20 years, and why testing should be at the centre of qualit…
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Bad data but also production data. Curiosity Software's Huw Price and Rich Jordan move the conversation on from GDPR compliance to bad data in software delivery. Together they explore the concept of the data gambler and sceptic, and the tension of using commercially live data in software delivery. Asking, is data more than a side gig for organisati…
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GDPR (general data protection regulation) and what it means for software testing and delivery. Guest Tom Pryce, Communications Manager, Curiosity Software, brings his knowledge to ep2 of Why Didn't You Test That? What GDPR Means For Software Delivery. We’re exploring plenty of ideas including: was the grace period of 2 years prior to GDPR legislati…
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In this pilot episode of the Why Didn't You Test That Podcast, Curiosity Software's Huw Price and Rich Jordan outline their 50+ combined years of experience, what to expect from this new podcast and invite you to join the conversation. Hear their perspectives on organisational behavioural change and how it can promote better and faster software dev…
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How I Grew My Brand, The Piper Podcast Season 4: Peddling through a gorse bush - How Will Butler-Adams quietly built an iconic global bike brand Brompton.Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders…
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How I Grew My Brand, The Piper Podcast Season 4: Jessica DeLuca, co-founder of Cult Beauty - How Cult Beauty used humility and data to disrupt the beauty industryInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand…
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How I Grew My Brand, The Piper Podcast Season 4: Julian Hearn (Founder) & James McMaster (CEO) of Huel: How 1000 Hueligans helped grow a £100m brandInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.From …
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How I Grew My Brand, The Piper Podcast Season 4: Taymoor Atighetchi, founder of Papier on inspiring paper people to fill blank pagesInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.From Pitcher & Piano …
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How I Grew My Brand, The Piper Podcast Season 4: Brigette Read, founder of Snag - How the Snaggler community helped its founder out of a tight spotInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.From P…
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