A weekly update on things happening in the world of marketing. It is an AI-generated podcast created by Content Monsta.
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Navigating the Shifting Sands of Digital Advertising
14:22
14:22
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14:22
In this electrifying episode, we unpack the latest dynamics shaping the digital advertising landscape, sparked by insights from the recent Content Marketing World conference. Discover how giants like Amazon are pioneering non-endemic ads, tapping into rich user data to target service-based businesses with surgical precision. We also explore how pla…
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Adapting in the Digital Age: Insights from CPK to the White House
15:31
15:31
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15:31
Join us for an exhilarating episode as we explore the dynamic ways brands are evolving in today's digital landscape! From California Pizza Kitchen's innovative marketing strategies following a rebrand to the White House's savvy social media tactics, we're unraveling case studies that exemplify adaptability and engagement. Discover the latest trends…
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Maximizing ROI: Data Strategies, SEO Insights, and Brand Analysis
10:10
10:10
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10:10
In this episode, we'll be diving into the latest insights on marketing reports, SEO, luxury brand dynamics, and more. We'll explore the intriguing paradox of data strategy, where 86% of advertisers recognize its importance, yet less than half feel confident in their practices. We'll discuss how companies are aiming for a remarkable 33% ROI increase…
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Visual Revolution: The Future of Online Search and SEO
11:28
11:28
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11:28
In this exciting episode, we delve deep into the transformative power of AI in online search, spotlighting the incredible shift towards visual content! Explore how search engines are evolving to understand images like never before, changing the game for SEO strategies. Discover jaw-dropping success stories of businesses that have skyrocketed their …
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The Green Advertising Revolution: How Brands Can Thrive Sustainably
40:15
40:15
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40:15
In this episode, we explore the exciting world of sustainable advertising and its potential to transform the industry. Discover how major brands like Coca Cola and General Motors are reducing their carbon footprints without sacrificing performance, thanks to innovative strategies like green private marketplaces and inclusion lists. We dive into the…
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The Influencer Marketing Train Wreck: Unpacking the Mr. Beast Lawsuit
11:40
11:40
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11:40
In this episode, we plunge into the intriguing world of influencer marketing, spotlighting a high-profile lawsuit involving YouTube sensation Mr. Beast and Amazon. The controversy arises from serious allegations by contestants of unsafe conditions and inadequate medical care during a game show, raising ethical questions about influencer culture. As…
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First Dive into AI - Week of Sept 16 2024
8:04
8:04
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8:04
Today's episode looks into the fascinating and somewhat unnerving world of AI in marketing and content creation. Our hosts, the Engaged Conversationalist and the Insightful Analyst, embark on a deep exploration of how AI is revolutionizing our digital landscape. From Robert Rose's grounded insights on AI marketing to the transformative impact of la…
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