The goal of this podcast is to assemble the greatest minds of the dental profession and to pass on their most valuable and succinct lessons, in order to help you to achieve your full potential in practice and in life. Let's face it. Dentistry can be a frustrating and isolating profession... but you don't have to be an island anymore. It's possible to become more profitable, less stressed and more fulfilled in your career and it's our mission is to help you get there. For a whole host of free ...
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2210: Inside Dental Success: Leadership, Growth & Industry Trends Pt. 1
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53:40In today’s Part 1 episode, Dr. Mark Costes takes the stage at the Women in DSO event, sharing insights into the incredible growth of Dental Success Companies and the lessons learned from scaling multiple businesses. He’s joined by his powerhouse executive team, including Ashlee Hirschfeld, Kay Lange, Sydney Robinson, and Mary Lafferty, who break do…
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2209: The Hidden Cost of Success & How to Find True Fulfillment
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35:22On today’s episode, we take a deep dive into the personal journey of Dr. Mark Costes as he shares an exclusive reading from his book, Rich, Fit, and Fulfilled: Redefining What It Means to Have It All. Dr. Costes pulls back the curtain on the reality of achieving financial and professional success—only to find himself overwhelmed, disconnected, and …
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2208: Why Planning, Not Willpower, Creates Real Change
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35:30On today’s episode, Dr, Mark Costes dives into the psychology of success, the power of identity, and how small, consistent changes can create massive long-term results. Learn why focusing on who you want to become rather than just what you want to achieve is the key to sustainable change. Dr. Costes also discusses the impact of accountability, habi…
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2207: How to Ditch the Perio Lecture for Good
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41:30On today’s episode, we dive into a revolutionary way to approach periodontal disease with Dr. Ben Kacos and Dr. Ashlee Hirschfeld. Instead of getting lost in probing depths and pocket numbers, Dr. Kacos shares how his practice shifts the conversation to what truly resonates with patients—the systemic health risks of gum infections. Dr. Kacos explai…
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2206: Shifting from Grind Mode to Growth Mode in Your Practice
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45:08On today’s episode, Dr. Mark Costes dives into the reality of hustle culture and why working harder doesn’t always lead to better results. He breaks down the different seasons of entrepreneurship and explains how practice owners can transition from grinding endlessly to optimizing their time and efficiency. By setting clear non-negotiables, leverag…
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2205: Mastering Leadership in a Workforce Crisis Pt. 2
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39:35On today’s episode, Dr. Mark Costes dives into creating a strong dental practice culture and leading with structure. He emphasizes the importance of defining core values and involving the team in their creation to foster true buy-in. Dr. Costes also introduces a Cultural Assessment—a simple way to measure alignment with those values, ensuring that …
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2204: Mastering Leadership in a Workforce Crisis Pt. 1
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33:23On today’s episode Dr. Mark Costes explores the challenges of leading a dental team during a workforce shortage. With a 30% decline in healthcare workers since the pandemic, dental practices are struggling to find and retain skilled employees. Dr. Costes shares his own leadership journey—learning from early mistakes, overcoming high turnover, and s…
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2203: The Power of Vendor Negotiations & GPOs
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43:17On today’s episode, Dr. Mark Costes chats with Michael Lomotan, co-founder of the Dental Success Network, and Cameron Buhman, DSN’s vendor relations specialist. They dive into the power of group purchasing organizations (GPOs) and how DSN helps dentists negotiate better pricing on supplies, lab fees, patient financing, and more—saving members tens …
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2202: Winning at Sleep Dentistry with Smarter Marketing
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48:21On today’s episode, Dr. Mark Costes sits down with Lane Rizzardini, co-owner of Sleep Apnea Leads, to discuss the challenges and opportunities of marketing sleep dentistry. Lane shares why traditional dental marketing approaches often fail for sleep apnea and how creating a separate brand and digital presence can dramatically improve patient acquis…
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2201: How to Scale Success Without Burning Out
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27:50On today’s episode, Dr. Mark Costes breaks down the trap of hustle culture and why working harder doesn’t always mean achieving more. He shares how practice owners can transition from grinding endlessly to increasing productivity while working fewer hours. By recognizing different seasons of entrepreneurship, setting clear non-negotiables, and leve…
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2200: Escaping Burnout and Elevating Your Practice
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40:36On today's episode, Dr. Mark Costes takes us to the breathtaking shores of Nicaragua for an exclusive look at the Elevation Association retreat. Joined by Dr. Jared Hill and Dr. Dan Nelson, the founders of this unique mastermind group, dive into the mission behind Elevation Association—helping dentists lead with intention, design their ideal lives,…
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On today’s episode, Jake Conway, a longtime friend of the Dental Success Institute, dives deep into the challenges of goal-setting in dental practices. He breaks down why arbitrary, unrealistic, or narrow goals can hold doctors back—and how shifting focus to systems and outcomes can create lasting success. Jake introduces his 4D Method for setting …
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2198: Engineering Mindset to Dental Marketing Success
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43:47On today’s episode, Dr. Mark Costes sits down with Ardi Safi, the visionary founder of DDS Marketing, to discuss his fascinating journey from competitive tennis and structural engineering to becoming a leader in dental marketing. Ardi shares how his analytical mindset and immigrant work ethic helped him carve a niche in the dental industry, offerin…
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2197: Building a Legacy That Outlives You Part 2
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43:09On today’s episode, Dr. Mark Costes takes the stage at the Elevation Association conference to discuss the true meaning of legacy. Sharing his journey from building and selling multiple dental practices to founding Smile Outreach International, Dr. Costes highlights the importance of sustainable impact. He walks the audience through the Four Future…
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2196: Building a Legacy That Outlives You Part 1
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29:35On today’s episode, Dr. Mark Costes takes the stage at the Elevation Association conference to discuss the true meaning of legacy. Sharing his journey from building and selling multiple dental practices to founding Smile Outreach International, Dr. Costes highlights the importance of sustainable impact. He walks the audience through the Four Future…
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2195: Infinite Banking Demystified for Business Owners Pt. 2
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33:41In this Part 2 episode, Dr. Mark Costes and wealth strategist M.C. Laubscher continues their deep dive into infinite banking, wealth preservation, and legacy planning. M.C. shares how properly structured whole life insurance policies play a crucial role in protecting and growing generational wealth. They discuss Dave Ramsey’s critique of whole life…
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2194: Infinite Banking Demystified for Business Owners Pt. 1
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33:24On today’s episode, Dr. Mark Costes interviews M.C. Laubscher, founder of Producers Wealth and a leading expert in infinite banking and alternative wealth strategies for entrepreneurs. M.C. shares his journey from growing up during South Africa’s apartheid era to playing rugby in the U.S., where he discovered the world of investing. They dive into …
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2193: KPI's, Profit and Cash Flow, Debt, and Growth Metrics Pt. 2
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31:16In today's episode, we continue with part two of Dr. Addison Killeen's presentation on mastering the financial metrics that drive practice growth. He explains the key differences between profit and loss statements, cash flow statements, and balance sheets—essential tools for any savvy business owner. Dr. Killeen also walks through strategies for ma…
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2192: KPI's, Profit and Cash Flow, Debt, and Growth Metrics Pt. 1
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35:26In today's episode, Dr. Addison Killeen dives into the critical building blocks of dental practice success. A seasoned practice owner, he kicks things off by sharing his journey from managing six dental offices to creating a thriving $6M+ single-location practice. Dr. Killeen explores the importance of key performance indicators (KPIs), including n…
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2191: Mastering Mind, Money, and Meaning in Dentistry
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36:56On today’s episode, Dr. Mark Costes shares his personal journey of perseverance, success, and the unexpected struggles that came with it. After 21 attempts to get into dental school, he finally made it—only to realize years later that financial success didn’t equal happiness. At 38, with six practices, a million in the bank, and a thriving career, …
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2190: Building a Dream Career in Dentistry Pt. 2
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41:15On today’s episode—part two of Mark's conversation with D2 dental student Nevin Brittain—the discussion heats up with insights on leadership, systemization, and marketing strategies. Nevin talks about his long-term vision for practice ownership, while Mark dives into practical advice on effective delegation and building strong, accountable teams. T…
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2189: Building a Dream Career in Dentistry Pt. 1
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39:41On today’s episode, Mark is joined by D2 dental student Nevin Brittain from the University of Illinois, Chicago. Nevin shares how an unexpected encounter with a dentist in a candy store inspired him to pursue a career in dentistry. He also talks about his plans for future practice ownership after completing his military HPSP scholarship. Mark provi…
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2188: Banking for Doctors and Dentists Done Right Pt. 2
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36:19On today’s episode, Dr. Mark Costes reconnects with Dr. Michael Jerkins, co-founder of Panacea Financial. Michael shares how Panacea helps healthcare professionals with products like gap loans, practice buy-ins, and startup financing. They discuss the pressures of consolidation, declining insurance reimbursements, and workforce challenges in both d…
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2187: Banking for Doctors and Dentists Done Right Pt. 1
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31:38On today’s episode, Dr. Mark Costes welcomes back Dr. Michael Jerkins, co-founder of Panacea Financial. Michael shares how his experiences as a teacher and physician led him to build a bank that caters exclusively to healthcare providers. He discusses the financial struggles many doctors face during training and how Panacea fills that gap with cust…
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2186: The Mental Game Behind Soccer Success
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31:58On today’s episode, Mark dives into the power of mindset and intensity in sports, with a focus on soccer success. He reflects on the importance of starting strong, maintaining high energy, and keeping a competitive edge—especially when facing critical matches. You’ll hear the timeless Cherokee “Two Wolves” story and learn how feeding the right mind…
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2185: How to Run A Great Weekly Meeting Pt. 2
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36:25On today's episode, Jason Tanoory continues his deep dive into leadership with a focus on running highly effective meetings that move the needle for your business. He breaks down his 12-step approach to structuring meetings, emphasizing preparation, consistent scheduling, and actionable outcomes. Jason highlights key elements like starting with "go…
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