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Television's ability to gather massive audiences is unparalleled. No other medium can grab tens of millions of simultaneous consumers. But these numbers are exceptional: they do not presage a return to an era of regular 20 million plus audiences. In this podcast the news and media journalist, Ray Snoddy OBE and Dan Ison, Deloitte Partner for Media …
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By 2023, Deloitte predicts there may be three separate video subscriptions per household that pays for TV, with teens as well as adults each being potential subscribers. In this podcast the news and media journalist, Ray Snoddy OBE and Paul Lee, Deloitte's Global Head of TMT Research look at how the wider television industry should be ready for thi…
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Television advertising is inherently resilient: as a medium it is in a class of its own. The more advertisers are aware of this, the greater the demand that should result. Viewing patterns are changing, reducing time spent watching live TV, but TV advertising still has many strengths, which the industry needs to sell and defend. In this podcast the…
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Ninety-six per cent of homes in the UK still have a TV set. But there is a rising number of alternative screens, from smartphones to PC monitors, on which television programmes and movies can also be watched. In this podcast the news and media journalist, Ray Snoddy OBE talks to Paul Lee, Deloitte's Global Head of TMT Research and Jamie Oyebode, a …
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The most watched series on any SVOD service this year in the UK is Friends, a show which ended 14 years ago, and was first broadcast in 1994. Over the next five years, broadcasters and dedicated on-demand platforms will increasingly differentiate not just on their new productions, but increasingly on the calibre of their back catalogue. In this pod…
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Over the next five years older age groups are likely to shift a significant slice of their viewing to on-demand sources. They will follow, but not equal, the trend set by the young. In this podcast the news and media journalist, Ray Snoddy OBE meets with Ed Shedd, lead Partner of the global media & entertainment industry team at Deloitte Global, to…
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