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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Jon Lansdown: How to rebrand a football club
Manage episode 248014837 series 1924107
TOPICS
The Bristol Sports model that sits “behind the teams”
The efficiencies that this model brings Why rebrand Bristol City?
The ‘more extreme’ rebrand of Bristol Bears and what was learnt
The response from the fans after the club asked for their opinion
The importance of local knowledge
The sense checks and challengers needed in ‘the circle of trust’
Changing the formation date on the previous crest
Taking off key features - like the famous bridge in the city
Giving out information on the crest but still expecting fans to be shocked
The importance of presenting the crest in the city and ‘underground’ sites
What information was taken from the fan survey
Why they chose the design agency they did? “Where you can, keep it local”
Why they released all their pages in the design process
The reason for launching in March and the nature of the launch event
“You can’t learn this stuff, you have to live it”
Learning from mistakes by others
Avoid the 'cartoon feel'
Admiring the rebrand of Juventus
The importance of versatility in the badge
Determining the signal from the noise
Putting a hashtag on the badge
The social media strategy for launching the kit
The problem of keeping it under wraps
Taking something from US Sports and why the Colorado Rockies are his second baseball team because of their social media
Changing the way you talk to your fans
Measuring the success of the rebrand
What they would have done differently
94 episod
Manage episode 248014837 series 1924107
TOPICS
The Bristol Sports model that sits “behind the teams”
The efficiencies that this model brings Why rebrand Bristol City?
The ‘more extreme’ rebrand of Bristol Bears and what was learnt
The response from the fans after the club asked for their opinion
The importance of local knowledge
The sense checks and challengers needed in ‘the circle of trust’
Changing the formation date on the previous crest
Taking off key features - like the famous bridge in the city
Giving out information on the crest but still expecting fans to be shocked
The importance of presenting the crest in the city and ‘underground’ sites
What information was taken from the fan survey
Why they chose the design agency they did? “Where you can, keep it local”
Why they released all their pages in the design process
The reason for launching in March and the nature of the launch event
“You can’t learn this stuff, you have to live it”
Learning from mistakes by others
Avoid the 'cartoon feel'
Admiring the rebrand of Juventus
The importance of versatility in the badge
Determining the signal from the noise
Putting a hashtag on the badge
The social media strategy for launching the kit
The problem of keeping it under wraps
Taking something from US Sports and why the Colorado Rockies are his second baseball team because of their social media
Changing the way you talk to your fans
Measuring the success of the rebrand
What they would have done differently
94 episod
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