SMHR 112: Is MLM Oversaturated?

Secret MLM Hacks Radio

Today I want to address a VERY big question that people ask me…

"Is MLM saturated?"

There’s something I've started doing a lot in the evenings…

I just go for a 10 - 20-mile bike ride.

I also like to walk quite a bit so I can just listen to podcasts.

• I'm studying

• I'm thinking

• Sometimes I'm just jamming out to music

… It's become my ME time.

I'm sure it won't always be in the evenings, but it has been for the past little bit… Especially while I've just done my big OfferMind.

So many of you guys came and it was AWESOME! About 650 people had a ticket and about 600 showed up (which is a pretty standard show-up rate for an event).

We did a good chunk in sales, and it's just been so much fun to work with all those new people.

I've really, really enjoyed it.

What's interesting is... Since then, I've needed some DECOMPRESS time.

At the time of recording this episode, I'm speaking at Carnegie Hall.

• Martha Stewart is speaking

• Michael Gerber is gonna be there

• Dan Kennedy is gonna be there so long as his health is okay

... This is nuts!

ANYWAYS: If you guys wanna change your life, listen to what I'm doing on this show. Go publish for ONE YEAR… Come back to me in one year and you tell me if your financial life is not drastically different.

There is something magical about publishing.

**That's not the purpose of today's episode.**

THE GIFT OF MLM MARKET SATURATION

I wanna address a question that comes up frequently and you have likely have heard it if you've been in this space for more than six months.

I LOVE MLM.

I love it.

It's so, so, so fun.

One of my favorite things to do in MLM is to look at articles that other people have posted about why they think MLM is NOT okay.

And what you’ll find is... Most people who publish these articles are usually those who've been in it but DID NOT figure out how to have success and they feel jaded.

They feel, "Oh, everything's bad. For shame. For shame."

And they go write these terrible reviews…

That makes some people think, "Well, that just means MLM is bad."

No, no, no!

I've had NEGATIVE reviews. I've had TERRIBLE reviews.

There are always naysayers and it doesn't change just because it IS or IS NOT MLM, network marketing, direct sales, whatever you choose to call it.

There will always be Negative Nancies with Poopy Pants syndrome… That’s just how it is.

I believe it's a GIFT that people think MLM is saturated…

And I’m gonna tell you WHY.

It's NOT because it lowers competition…

THE TYPE OF MARKET I DON’T WANT

A little while ago, I had somebody reach out to me and say, "Steven, I would love to buy Secret MLM Hacks. How much money will you guarantee that I will make?"

And I was like, "What are you talking about?"

I don't know if I've told you this in the past but just stick with me for a moment here…

They said, "How much money do you guarantee I will make with your course?"

And I said, "I don't even know who you are. I'm not gonna guarantee a number. This may not be for you."

She said, "Are you telling me that you don't wanna sell it to me?"

And I was like, "Yeah, I don't think you're a good fit for it."

She's was like, "Are you serious?"

So I said, "Yeah."

I don't care if you have the money.

The way I bring somebody into my product is usually what determines what they do after they've bought the product.

MEANING: If I have to beg somebody into my downline, I usually have to beg them to do something while they're in my downline.

I DON’T want that kind of individual (and I'm not judging someone's self-worth).

I want somebody who is going to be a runner, a builder… Someone who's gonna run around and go far with this thing.

I am not trying to convince anybody to get in my downline.

I do stuff like what I'm doing right now.

People who hear my voice and see what I'm doing… They catch the vision and they find a way into my downline.

I'm NOT trying to pitch you, but you need to understand why this is such a powerful principle.

THE SATURATED MLM MARKET GIFT

I don't BEG or ASK anybody to join my downline.

You know that nasty convincing feeling that you get sometimes? We've all been there, it's okay.

You're like, "Man, I feel like I've kinda pushed them in there."

… And then they don't do ANYTHING. That’s exactly what I'm talking about.

When people say, "The market is saturated. The market is so saturated."

THAT’S A GIFT!

That’s why I went into MLM.

The fact that I can say, "MLM," and 90% of any room already has an opinion… Oh my gosh! That's huge.

I love the show Shark Tank.

In one of the episodes of Shark Tank, there is an episode where they loved this guy…

• They loved his product

• They loved what he was doing

• They loved everything about this guy

… But they didn't fund him.

The reason they didn't fund him was one of the most powerful lessons I've ever learned in my life.

They said, "We want your product, BUT it would take us millions of dollars to educate the market enough to want to buy that product."

"We want your product, BUT it would take millions of dollars to EDUCATE the market enough to want to buy that."

That's the ONLY reason they didn't fund him.

I DON’T WANT TO EDUCATE THE MARKET

Education takes time and money.

The fact that I can walk into a room and say, "MLM," and 90% of everyone already knows what the heck I'm talking about is a GIFT.

It is a gift.

When someone says, "Oh, well, the market's really saturated." That just means the market's been validated.

That DOESN’T mean that you shouldn't go into it.

When I'm looking to see what to sell, I look for the MOST:

• Competitive

• Cutthroat

• Bloody red market

… That I can.

I want that.

This is literally one of my strategies. I know it is one of the reasons I’ve done so well.

In the last year and a half leaving my job, we're about to cross $4 Million.

The strategy I'm teaching you right here right now is one of the MAJOR reasons why stuff has blown up so much.

It's blown up so much because I have actively pursued bloody red, highly competitive markets.

YOU DON’T NEED TO EDUCATE THE MLM SPACE

This is a deep concept but if you came to OfferMind, you know what I'm talking about.

The reason I want saturated markets is that the customer has ALREADY been educated.

I don't need to be the one educating them.

There's a HUGE market out there.

So much money is running around the MLM space and that market is constantly finding new customers.

People who were NEVER planning on being a customer.

The MLM market as a whole are educating my dream customer for me.

All I do is wait patiently for that person to get frustrated with what they've been taught.

"Hey, you want to have success in MLM? Go talk to all your friends and family."

I just wait.

I wait for that person to get frustrated enough that when they finally see my message, my Facebook ads, my YouTube videos, the podcast or whatever it might be, they look at it and they go, "You know what? I'm kind of tired. I didn't realize that there's another way to do this."

BOOM!

MLM MARKET POSITIONING

I don't need to tell them that the other way is painful because they're experiencing pain. It's one of the greatest hacks to the game EVER.

This is one of the FIRST things I do with any corporate clients. I don't just serve the MLM space. I've done a lot of stuff with lots of big people and that's one of the first things I help them figure out.

That's called MARKET POSITIONING. You need to figure out how you’re gonna position yourself in relation to the market.

All I do is wait for people to get frustrated in the MLM space and I'm ready and waitin over here on this side, just speaking as loud as I can.

I'm just shouting my message into that space.

• I'm not convincing

• I'm not pushing

This is one of the FASTEST ways to grow 'cause I'm NOT the one educating them.

An entire market is saying the exact same thing. There are billions, probably trillions of dollars inside MLM.

And they're the ones who are educating my future dream customer.

When somebody says, "Oh, the MLM space is really, really saturated."

GOOD!

WHY I LOVE SATURATED MARKETS

Do you know why I sell in the ClickFunnels space also?

QUESTION: How much money and manpower is being spent on educating funnel builders inside of ClickFunnels?

ANSWER: They have over 400 employees. They spend millions of dollars in overhead every month.

When someone comes in and says, "I'm gonna compete with that."

It's like, "Good luck, Chuck."

You gotta look at the firepower you're dealing with.

All I do with the ClickFunnel space is complement it. When somebody comes into ClickFunnels, I'm like, "Hey, use ClickFunnels 'cause you should use ClickFunnels and it's dumb not to. By the way, if you want a free trial go to freecftrial.com and it'll give you a free trial of ClickFunnels, freecftrial.com.”

But what I do with ClickFunnels is wait patiently for the person to just say, "You know what, I wish somebody would just build it for me."

With ClickFunnels, I compliment that market. But in MLM, I compete with that market.

I'm throwing rocks into the market. I DON’T do that with ClickFunnels. I'm NOT throwing rocks at ClickFunnels. That's dumb.

I love ClickFunnels.

My market positioning matters. So when I hear somebody say something like, "Hey, but the MLM space is supersaturated."

That is market validation!

That actually represents security.

But you're not taught that in school. I was taught that it’s bad!

I was taught that when there’s competition, I should run the other way.

WRONG!

It takes a lifetime of dedication to build the momentum that's required to build a market.

I can either spend my entire lifetime going and developing a new market OR go see where the noise already is.

What you have to understand is that a marketer DOES NOT create attention. They just align with where attention already is.

THE BENEFIT OF A SATURATED MLM MARKET

Realize the benefit to having such massive saturation. It is a benefit.

Then all I gotta do is figure out, "How am I gonna position myself in relation to that market?"

THIS is one of the reasons why my stuff is blowing up so much. I look for places where there's a lot of noise and lots of pressure.

I don't need to create that because it's already there!

One of the reasons MLM works so well is because I have purposefully targeted the MLM space, knowing that it's saturated.

One of the biggest fears I had was that I couldn’t go talk to someone because they'd already been pitched…

Q: How many books have you ever bought on one topic? My guess is that it's more than one.

It's a false belief to sit back and say, "I can't because they have already purchased."

GOOD! I should not be the first person that my customer ever buys from.

I want to help you realize there are literally decades of previous people who've built ALL this:

• Pressure

• Noise

• Education

… For us!

I don't have to educate people on what MLM is. All I have to do is educate them on why my stuff is cool and why they should buy it. It's a gift.

I don't care what MLM you're in, I just want to go change the industry.

EDUCATE THE SECRET MLM HACKS MARKET

I know it's tough to find people to pitch after your warm market dries up, right?

That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.

After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.

Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.

If you want to do the same for yourself, head over to secretmlmhacks.com.

Again that’s secretmlmhacks.com.