It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Kandungan disediakan oleh Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Todd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response Advertising
MP3•Laman utama episod
Manage episode 190297605 series 1323504
Kandungan disediakan oleh Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Todd Saunders is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data to take the complexity out of digital advertising. AdHawk is a graduate of Techstars Boulder in 2015. Before taking the startup plunge, Todd worked on the AdWords team at Google, where he helped high growth startups and small businesses with their digital advertising strategies. He is an expert at optimizing advertising accounts and improving ROI. Todd is also a contributor at Search Engine Land. The topics discussed in this episode include why you should hire a specialist to execute on your digital marketing, the additional, secondary benefits of direct response, and a discussion how voice search will affect the future of AdWords.
…
continue reading
7 episod
Todd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response Advertising
Advertising Influencers: Conversations with Marketing Thought Leaders
MP3•Laman utama episod
Manage episode 190297605 series 1323504
Kandungan disediakan oleh Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Advertising Influencers and Instapage: The Most Powerful Landing Page Platform | Ander Frischer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Todd Saunders is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data to take the complexity out of digital advertising. AdHawk is a graduate of Techstars Boulder in 2015. Before taking the startup plunge, Todd worked on the AdWords team at Google, where he helped high growth startups and small businesses with their digital advertising strategies. He is an expert at optimizing advertising accounts and improving ROI. Todd is also a contributor at Search Engine Land. The topics discussed in this episode include why you should hire a specialist to execute on your digital marketing, the additional, secondary benefits of direct response, and a discussion how voice search will affect the future of AdWords.
…
continue reading
7 episod
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