237 - The Role of Employees in Building a Childcare Center's Brand

The Child Care Directors Chair Podcast

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In this episode, Erica Secoccio discusses the importance of employees in building a childcare center's brand. She emphasizes the role of attitudes, behaviors, and quality of care in shaping the perception of the center. Erica also highlights the significance of aligning employee values with the center's mission and vision, as well as the need for consistency and authenticity in representing the brand. She provides strategies for improving employee representation of the brand, such as training and development, regular feedback, leading by example, open communication, and employee engagement. Erica concludes by addressing potential challenges that can affect employee attitudes and behaviors.

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Feeling Overwhelmed by Your Childcare Center’s Day-to-Day Operations?

It’s time to get off the hamster wheel of staff turnover and enrollment challenges. Erica is hitting the road to visit childcare centers just like yours, offering expert advice and solutions to tackle your toughest issues. From hiring and team morale to strategic planning and competitive edge, we’re here to help you thrive. Let’s connect and create a vision for your center that goes beyond numbers on a spreadsheet. Contact the Childcare Director today for an introductory call and discover how we can help you make impactful changes that benefit your staff, families, and community. Let’s build something great together! 🚀📞

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1. The Role of Employees in Building a Childcare Center's Brand (00:00:00)

2. [Ad] Scale 2 The Top with Dr. Lyman Montgomery (00:16:04)

3. (Cont.) The Role of Employees in Building a Childcare Center's Brand (00:16:40)