Roots and Relationships: Renee Southard on Thriving in Natural Retail

Natural Products Marketer Podcast

Renee Southard's journey from battling personal health challenges to becoming a successful entrepreneur and advocate in the natural products industry is nothing short of inspiring. Her story, rooted in her own struggles with allergies and the quest for natural remedies, mirrors the experiences of many who seek holistic well-being. As the owner of Organic Marketplace and president of SENPA, Renee shares how her background in education and working with at-risk youth laid the groundwork for her success, emphasizing the pivotal role of independent retail ownership in nurturing community connections and promoting a lifestyle centered around natural living.
The transformation of education in the retail industry unfolds as we explore the impact of the internet on how people access information. There's a warm nostalgia for past in-person events, once led by industry pioneers, now juxtaposed against today's digital learning opportunities like webinars and online courses. Despite the digital shift, the resurgence of brick-and-mortar stores highlights a consumer yearning for personal connections and trustworthy advice, underscoring the critical role of knowledgeable staff in building community relationships and ensuring retail success.
Running a small retail business presents its unique set of challenges and strategies, all of which are explored through engaging discussions on employee retention, community involvement, and networking. Insights into maintaining a dedicated team and fostering strong industry connections reveal the essence of thriving in retail. Organizations like INFRA and SENPA offer invaluable support, while community engagement through local clubs underscores the importance of personal growth and volunteerism. Join us in celebrating the power of relationships, the value of a supportive network, and the art of sustaining a successful business in today's ever-evolving market landscape.

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About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

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1. Natural Products Industry Insights (00:00:00)

2. Evolution of Education in Retail (00:11:10)

3. Employee Retention in Retail (00:20:03)

4. Building Successful Relationships and Business Operations (00:27:21)

5. Community Engagement and Retail Success (00:39:46)

6. Marketing Tips for Retail Success (00:55:19)