How to Sell a Winning Real Estate Product in a Crowded Market w/ Greg Hague

The 13% Podcast

In the wake of recent lawsuits and intense competition, many real estate agents are facing their biggest challenges of their entire careers. It’s no wonder why many feel overwhelmed and even uncertain about the future in the industry.

The truth is, buyers today are looking for more than just a transaction - they want a trusted partner who can provide them with exceptional value and insights. The fear of competition and the complexities of new compensation laws can be discouraging, but they are actually great opportunities too.

Here’s the thing: real estate practically sells itself, so we have to do a lot more than compete on experience. We have to create a winning product.

How can we articulate our unique value proposition in a way that resonates with potential buyers? What are the ways to differentiate ourselves to win clients and secure those vital commissions?

In this episode, we’re joined by the founder and CEO of 72SOLD Greg Hague. He talks about the biggest challenges agents are facing, how the 13% sets themselves apart from the rest and why it's vital to have a stellar value proposition.

Guest Bio

Greg Hague is the founder and CEO of 72SOLD, America’s leading home-selling program. With a career dedicated to revolutionizing real estate, Greg has been recognized as a "Real Estate Visionary" by Real Estate Today magazine. His achievements include founding an international referral service, Arizona's top luxury home brokerage, and a 122-office, 4,000-agent franchise.

A trusted real estate expert for NPR, The Wall Street Journal, and other major media, Greg has appeared on over 200 TV and radio shows. He authored the Amazon bestseller How Fathers Change Lives and has been a keynote speaker at over 450 events for companies like American Express and Sotheby’s International.

In 2009, Greg briefly stepped away from real estate to practice law, achieving the top score on the Arizona bar exam and teaching at Arizona Summit Law School, where he was voted "Law Professor of the Year." His real estate training company is the most recommended on LinkedIn, and his proprietary 22-step home launch formula has been featured in over 200 publications.

Since its launch in 2018, 72SOLD has grown by 300%-500% annually and has been recognized by Forbes and major networks. It ranks among Inc. 5000's Top 5 Fastest Growing Real Estate Companies in America and was voted Arizona's #1 real estate brand.

A lifelong health advocate, Greg stays active as a pilot, motorcycle enthusiast, and a relentless real estate innovator.

Visit https://greghague.com/

Visit https://72sold.com/

Find Greg on LinkedIn @Greg Hague

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!