Brand Building on Amazon | Live at unBoxed with Jeff Cohen - Episode 364

Ecommerce Braintrust

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Director of Retail Operations, Jordan Ripley.

We're coming to you live from unBoxed in Austin, Texas, with a very special guest: Jeff Cohen, Amazon's Ads Tech Evangelist who will be sharing insights into the latest developments in the Amazon ads ecosystem.

This episode will bring you insightful updates on brand-building strategies, innovative AI tools, and powerful measurement metrics designed to elevate your e-commerce game.

Make sure you tune in to find out more!

KEY TAKEAWAYS

In this episode, Jordan and Jeff discuss:

• Jeff shares his journey to becoming an Amazon ad tech evangelist.

• His passion for educating the community on Amazon ads and scaling brands.

• The importance of retail readiness before scaling advertising efforts.

• Advertisement as the kerosene that makes the brand's fire grow bigger.

• AI-Powered Creative Solutions

• Enhancing creative capabilities through Amazon’s new tools.

• Integration with Canva for streamlined creative development.

• The concept and benefits of managed campaigns for new product launches.

• Aligning inventory with advertising strategies to overcome the cold start problem.

• Utilizing Amazon DSP’s new user experience for planning and execution.

• The role of Performance Plus in simplifying the campaign setup.

• Importance of triangulating signals to achieve desired outcomes.

• Advanced Targeting Methods: Amazon’s strength with signal-rich targeting across various properties.

• Impact of upper funnel investments on down-funnel activity.

• Key targeting techniques for driving new-to-brand sales and subscriber growth.

• Enhanced Measurement Tools: Long-term sales metrics for 12-month impact analysis.

• Conversion path reporting to track multi-touchpoints.

• Amazon’s Multi-Touch Attribution Model using scientific methodologies.

• The Democratization of Branding Tools: Making advanced advertising tools accessible to SMBs.

• Simplifying complex processes to allow broader brand participation.