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Exploring Customer Experience as the Tip of The Marketing Spear
Manage episode 445592198 series 3029161
Kandungan disediakan oleh CAR WASH Magazine. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CAR WASH Magazine atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Join International Carwash Association Chief Learning Officer Claire Moore in a conversation with a marketing expert and a headline speaker at ROADMAP at DESTINATION 1: PEOPLE, Jay Baer, New York Time bestselling author, 5x multimillion-dollar entrepreneurial founder and trusted brand advisor to over 700 companies, including 40 of the Fortune 500.
In this episode, Jay delves into the power of combining customer experience with customer acquisition, highlighting the importance of retaining current customers while actively attracting new ones.
Key Takeaways:
- Customer Experience Meets Acquisition
Jay discusses how businesses can harness the net present value of customers by encouraging word-of-mouth marketing, where current customers share their positive car wash experiences with friends. The key? Give your customers a compelling story to tell.
- Subscription Model Impact
Learn how subscription models influence revenue, and why the "customer experience engine" often isn't about the product you sell, but the experience that comes with it.
- ROADMAP Projections
Attendees can look forward to Jay’s presentation where he’ll dive into how to take subscription models to the next level.
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