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8. The Provost's Marketing Playbook: A Conversation with Terry Flannery
Manage episode 445279784 series 3600035
Kandungan disediakan oleh Association of Chief Academic Officers (ACAO). Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Association of Chief Academic Officers (ACAO) atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this conversation, Dr Gregor Thuswaldner and Dr. Terry Flannery discuss the critical role of provosts in shaping and supporting university marketing strategies. Dr. Flannery emphasizes the importance of collaboration between provosts and chief marketing officers, the need for a compelling academic brand, and overcoming skepticism among faculty regarding marketing. Dr. Flannery also highlights the significance of digital marketing, data-driven strategies, and building relationships with alumni and donors. The discussion touches on future trends in higher education marketing and the necessity of integrating marketing efforts across various university divisions.
28 episod
Kongsi
