UP450 Other People's Money: How to Sell (or Buy) a Sports Business

Unofficial Partner Podcast

Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles.

Today we get in to the minutiae of deal making, with Steve Hacking, managing partner at Latitude Partners, who has worked on more than 200 company acquisitions for clients across both buy and sell side of investment deals in sectors ranging from technology and telecoms to media, healthcare, retail and sport, including working on behalf of Sky Sports and British Cycling in the creation of the Team Sky Pro Cycling team.

So, nobody better to interrogate the tricks of the due diligence trade, how to analyse future potential and what to look for when buying or selling a business.
This episode of Unofficial Partner is sponsored by We Are Sweet, helping you tell compelling stories in-the-moment, as they happen, from the heart of the action. We Are Sweet captures live biometric data from athletes to uncover great stories, from the big occasions to subtle micro-moments you might not even know are taking place. These are crafted into captivating stories and transformed into stunning visuals ready for your broadcast, live event displays, and second-screen fan experiences, all in real-time. From head-to-head heart rates to anticipated overtakes, We Are Sweet provides AI-driven insights to fuel conversations, inform bookmakers and predict future outcomes, all in the name of deepening fan engagement. Enhance your audience’s understanding of the action like never before by using live data from We Are Sweet.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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