Superpowers For Scaling Success

Service Based Business Society Podcast

In this episode, Tiffany Ann Bottcher chats with Michelle Denogean, a seasoned chief marketing officer and advisor with over 20 years of experience in the startup ecosystem. Michelle has transitioned from a creative career, initially aspiring to be an author and marketer, to a pivotal role in shaping business success within startups. She shares her insights on the psychology of startup founders and the evolution of leadership, emphasizing the importance of self-awareness and team dynamics in scaling businesses. Her unique perspective, informed by years of working alongside founders and her deep understanding of marketing and operations, provides valuable guidance for entrepreneurs looking to enhance their leadership skills and grow their businesses effectively.

Episode Summary

In this episode, the discussion focuses on the critical role of self-awareness in leadership and how recognizing blind spots can empower founders to scale their businesses effectively.

Key Insights

• Founders must identify their blind spots to avoid hindering growth.
• A balanced team with complementary superpowers is essential for success.
• Leadership styles must evolve from control to empowerment as businesses grow.
• Embracing pivots can lead to significant growth opportunities.
• Self-discovery is vital; founders should reflect on tasks they avoid to identify patterns.
• Trust in teams and delegating responsibilities fosters a culture of growth.
• Learning from failures is crucial for continuous improvement.

  Click here to watch a video of this episode.
  Creators & Guests

  • Tiffany-Ann Bottcher - Host
  • Michelle Denogean - Guest