Ep. 21: Demystifying SEO for Wedding Pros with Adrienna of Ava & the Bee

The Event: Crushed Podcast for Wedding Pros

On this week's episode, Becky sits down with Adrienna McDermott of Ava & The Bee to chat all things SEO for wedding pros. Adrienna breaks down SEO, why it's essential for wedding pro success, and what we can be doing today to increase our chances of ranking higher on Google for our desired keywords. She reminds us that SEO is a long game and that we shouldn't expect results overnight.
Key Takeaways

• SEO is about telling Google what your website is about and who you serve
• Optimize your website with meta titles and descriptions, structured headers, and a Google Business listing
• The best website platforms for SEO are WordPress, Showit, and Squarespace
• Use Google Analytics to track your website's performance
• SEO is a long-term strategy that requires consistent effort and updates

Sound Bites

• "SEO is simply telling Google what we want Google to know about you."
• "Your website is your salesperson. That is what you are paying me to do, to get more website traffic to convert."
• "73% of luxury wedding couples and 71% of ultra luxury found at least one of their vendors from an internet search last year."

Chapters 00:00 Introduction and Background 05:07 Understanding SEO and Its Importance 08:46 Optimizing Your Website for SEO 10:35 The Role of SEO in Attracting Luxury Wedding Couples 13:07 Meta Titles and Descriptions 14:57 Header Structure and User Experience 17:32 SEO on Social Media Platforms 25:04 SEO for Google vs. Other Platforms 27:41 Tips for Improving SEO 32:35 Services Offered by Ava and the Bee Connect with Adrienna! Ava and The Bee Website | Ava and The Bee on Instagram Ava and the Bee is an in-house marketing agency for wedding professionals ready for inclusive, results-driven marketing that creates freedom in their business and cultivates a client experience before couples ever start the conversation. Thanks for tuning into another episode. We love hearing from you! Shoot us a DM on instagram and let us know what you thought about this episode, or take a screenshot and share it on your story and be sure to tag @eventcrush and @avaandthebee. See you next week!