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Kandungan disediakan oleh Mason Cosby. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mason Cosby atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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EP. 95 - Converting Podcast Guests Into Your BEST Customers & Partners | Scrappy Playbooks

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Manage episode 437940907 series 3597488
Kandungan disediakan oleh Mason Cosby. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mason Cosby atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode of Scrappy ABM, host Mason Cosby dives into how you can use a podcast to transform guests into customers, referral partners, or future clients. Mason shares three unique podcast formats and practical steps for leveraging each to build meaningful relationships and drive business growth.

Best Moments:

(01:12) Exploring three podcast formats for guest conversion: expertise, story, and host-as-expert

(01:38) The expertise format: showcasing guests’ thought leadership to build credibility

(02:00) The story format: focusing on relationship-building with guests

(04:11) How to source the right guests for an expertise-based podcast

(06:54) Preparing for podcast interviews using intake forms or prep calls

(11:30) Strategies for converting expert guests into referral partners or clients

  continue reading

108 episod

Artwork
iconKongsi
 
Manage episode 437940907 series 3597488
Kandungan disediakan oleh Mason Cosby. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mason Cosby atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode of Scrappy ABM, host Mason Cosby dives into how you can use a podcast to transform guests into customers, referral partners, or future clients. Mason shares three unique podcast formats and practical steps for leveraging each to build meaningful relationships and drive business growth.

Best Moments:

(01:12) Exploring three podcast formats for guest conversion: expertise, story, and host-as-expert

(01:38) The expertise format: showcasing guests’ thought leadership to build credibility

(02:00) The story format: focusing on relationship-building with guests

(04:11) How to source the right guests for an expertise-based podcast

(06:54) Preparing for podcast interviews using intake forms or prep calls

(11:30) Strategies for converting expert guests into referral partners or clients

  continue reading

108 episod

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