))
Leveraging Podcasts for SaaS Growth - Eric Melchor
Manage episode 435074079 series 3594045
Kandungan disediakan oleh Eric Rutherford. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Eric Rutherford atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Eric Melchor, founder of B2B Pod Pros and host of the "B2B Marketers Can Laugh" podcast.
They explore the nuances of podcast sponsorship, emphasizing the importance of genuine, host-read ads over pre-recorded ones.
Melchor shares insights on the challenges brands face with ad networks and the significance of targeting the right audience rather than focusing solely on download numbers.
They also discuss the growing influence of YouTube in the podcasting world and the benefits of leveraging multiple platforms for broader reach.
Tune in for practical tips on maximizing podcast advertising ROI.
https://www.b2bpodpros.com/
______________
And a special thank you to Leadfeeder for sponsoring this episode.
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com
Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y
Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above.
★ Support this podcast ★
84 episod
Kongsi
