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Employing the Right Audience-Targeting Solutions
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Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the importance of data analytics in identifying and reaching the right target audience for brand campaigns. He discusses the considerations CMOs should take into account when choosing between traditional audience-targeting methods and more advanced digital solutions. Dan also explores the role of personalization in audience-targeting strategies and how CMOs can effectively implement personalized marketing campaigns. Show Notes
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