562: How It's Built: HeadCount's Integrated Approach to Traditional and Digital Voter Engagement - Tappan Vickery

We Are For Good Podcast - The Podcast for Nonprofits

Meet Tappan. A veteran organizer with two decades of experience, she’s the Senior Director of Programming and Strategy at HeadCount, where they’re revolutionizing voter engagement through the power of music 🎶At HeadCount, Tappan has spearheaded innovative campaigns that connect musicians with their fans to inspire democratic participation 🗳️She’s all about understanding different fandoms to build trust and engagement, meeting audiences where they are through various platforms and messengers. Tune in to this “How It’s Built” episode to discover how HeadCount is making every vote count.

💡 Learn

• HeadCount’s Mission + Impact
• How It’s Built: New Voter Engagement Campaigns
• Pro Tips + Lessons Learned

Today’s Guest
Tappan Vickery, Senior Director of Programming and Strategy, Headcount

Episode Highlights

• Tappan’s story and journey to where she is today (4:30)
• Overview of Headcount (6:30)
• HeadCount’s impact (10:00)
• Strategies for engaging and activating younger generations (18:00)
• How It’s Built: New Voter Engagement Campaigns (22:40)
• How HeadCount engages and activates volunteers (26:40)
• Pro tips + lessons learned (32:15)
• A powerful story of philanthropy in Tappan’s life (39:00)
• Tappan’s One Good Thing: Your vote always matters. (43:35)
• How to connect with Tappan and Headcount (44:40)

For more information + episode details visit: weareforgood.com/episode/562.
Givebutter Plus brings together the platform’s free fundraising, marketing, and CRM—all of the tools nonprofits know and love, plus advanced workflows, deeper donor insights, and eye-popping engagement features to help your nonprofit get ahead—and stay there.

Start a free 30-day trial—no credit card required, at Givebutter.com/plus

Move At the Speed of AI with Cadenza
Meet Cadenza. An intelligent, AI-backed hub for your organization’s knowledge, storytelling + impact. Cadenza helps you work smarter + with more ease.

Schedule a free demo by visiting getcadenza.com 🥳 Tell them We Are For Good sent you!

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Bab

1. Engaging Younger Generations in Democracy (00:00:00)

2. Youth Engagement and Innovative Campaigns (00:15:17)

3. Effective Volunteer Engagement Strategies (00:28:39)

4. The Power of Collective Impact (00:34:09)

5. Empowering Voting Through Headcount Movement (00:46:42)