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#169: Getting Unstuck—What Should You Do When Haters Cause a PR Nightmare for Your Brand?

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Manage episode 434130276 series 2994328
Kandungan disediakan oleh Marketing Made Simple and Powered by StoryBrand. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Marketing Made Simple and Powered by StoryBrand atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Your reputation is everything. It's the lifeblood of your business. But what happens when nasty rumors start to circulate? It can feel like an unfair fight. The fear, the uncertainty, the damage to your brand... it's a nightmare! And when your integrity gets called into question, it’s a gut punch and you may not be sure how to fight back. So what should you do?

In this week’s episode of our Getting Unstuck series, J.J. and April help caller Holly with this very issue. Holly is a business owner who's facing a wave of harmful rumors. Drawing on marketing psychology and crisis management, they'll share proven strategies for taking control of your narrative, overcoming objections, and transforming those rumors into a powerful story of triumph. Listen in and learn how to leverage the power of testimonials, build alliances with trusted community figures, and ultimately, position your brand as the hero that your customers deserve!

--

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

  continue reading

192 episod

Artwork
iconKongsi
 
Manage episode 434130276 series 2994328
Kandungan disediakan oleh Marketing Made Simple and Powered by StoryBrand. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Marketing Made Simple and Powered by StoryBrand atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Your reputation is everything. It's the lifeblood of your business. But what happens when nasty rumors start to circulate? It can feel like an unfair fight. The fear, the uncertainty, the damage to your brand... it's a nightmare! And when your integrity gets called into question, it’s a gut punch and you may not be sure how to fight back. So what should you do?

In this week’s episode of our Getting Unstuck series, J.J. and April help caller Holly with this very issue. Holly is a business owner who's facing a wave of harmful rumors. Drawing on marketing psychology and crisis management, they'll share proven strategies for taking control of your narrative, overcoming objections, and transforming those rumors into a powerful story of triumph. Listen in and learn how to leverage the power of testimonials, build alliances with trusted community figures, and ultimately, position your brand as the hero that your customers deserve!

--

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

  continue reading

192 episod

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