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Snapchat's Quest for Olympic Gold Relies on Creators

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Manage episode 431624462 series 2869215
Kandungan disediakan oleh iHeartPodcasts. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh iHeartPodcasts atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Jim Shepherd, director of content and global creator partnerships at Snap, details his company's efforts to partner with NBCUniversal, advertisers and top influencers like Olivia Dunne and Kai Cenat on the ground in Paris to cover the Olympics with greater access than it ever has before. He also shares insights on Snapchat's place in the booming creator economy and how the platform distinguishes itself in a crowded social category.

See omnystudio.com/listener for privacy information.

  continue reading

332 episod

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iconKongsi
 
Manage episode 431624462 series 2869215
Kandungan disediakan oleh iHeartPodcasts. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh iHeartPodcasts atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Jim Shepherd, director of content and global creator partnerships at Snap, details his company's efforts to partner with NBCUniversal, advertisers and top influencers like Olivia Dunne and Kai Cenat on the ground in Paris to cover the Olympics with greater access than it ever has before. He also shares insights on Snapchat's place in the booming creator economy and how the platform distinguishes itself in a crowded social category.

See omnystudio.com/listener for privacy information.

  continue reading

332 episod

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