Episode 62 - Improving Visibility, New Tools, and Victim to Victor Mentality - Kevin & Chris Live

Detailers Roadmap Cruise Control

Part of our regular Live series!
The conversation discusses the importance of marketing and strategic planning for detailers during slow periods. It emphasizes the need for detailers to continue marketing and engaging with customers even when they are busy. The conversation also highlights the significance of knowing and understanding business numbers, such as costs and pricing. The hosts introduce the Google Business Maps Accelerator as a tool to improve visibility and ranking on Google Maps. They provide examples of businesses that have benefited from the accelerator and explain how it works. In this conversation,
Chris and Kevin discuss the importance of Google map ranking and the challenges of influencing it. They also highlight the success of a new detailing business and the potential of using Google Business Accelerator to further improve rankings. They introduce the concept of a victim vs. victor mentality and encourage business owners to take control of their situations.
They also discuss the upcoming launch of an instant price generator tool for pre-qualifying customers. Overall, the conversation emphasizes the importance of a holistic approach to marketing and the need for a positive mindset.
Takeaways

• Detailers should continue marketing and engaging with customers even during busy periods.
• Knowing and understanding business numbers, such as costs and pricing, is crucial for success.
• The Google Business Maps Accelerator can improve visibility and ranking on Google Maps.
• The accelerator uses stacks and creations of signals around a physical map location to improve visibility.
• The accelerator can be beneficial for businesses in competitive areas. Google map ranking is difficult to influence and requires local authority and positive signals like reviews and a great website.
• A new detailing business achieved success within a short period of time and could further improve rankings with Google Business Accelerator.
• Having a victim mentality can hinder business success, while adopting a victor mentality can lead to positive outcomes.
• A holistic approach to marketing, including a great website, SEO, Google Business Accelerator, and user-generated signals, is crucial for success.
• An instant price generator tool can help pre-qualify customers and streamline the pricing process.

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