Can REI Get It's Mojo Back? Camber Outdoors Closes Shop & Hoka Continues To Surge

The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Headlines on THE ROCK FIGHT (an outdoor podcast that aims for the head)!

Colin starts the show (01:03) with his take on how REI's recently announced vendor of the year awards only show how boring they've become and the risk they're taking by trying to become everything to everyone. Justin and Producer Dave then weigh in on what REI can do to get their mojo back.

Then the crew hits the following topics:

• In a surprise bombshell that dropped this past Saturday Camber Outdoors has announced that they are closing in August. What does that mean for diversity, equity and inclusion in the outdoor industry? (22:34)
• On Deckers recently quarterly earnings call they reported that Hoka continues their meteoric growth. Why is Hoka crushing so hard? (33:00)
• The biggest threat to high mountain outdoor enthusiasts isn't altitude or avalanches...it's marmots. (39:45)

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