My Epic SEO Case Study Failure

The Basic B: SEO, Storytelling, & Social Proof

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Raise your hand if you’ve ever had a failed project. (👋) Now raise your hand if you shared that failure as a case study. Oh, no? Do not skip this conversation with my client, Ashleigh Chanél! People are desperate for real—and that includes vulnerable, transparent, & trustworthy. By sharing your “failures,” you get to showcase how you navigate challenging situations. And that, my friend, can be the difference between connecting with dream clients and… not. Press play to hear what a case study interview can sound like, what Ashleigh loved about Brittany’s process, & how Ashleigh was able to get a completed case study!
With this episode you’ll be able to:

• Discover unique case study uses and why Ashleigh chose to work with Brittany.
• Learn the failed project moment & how Brittany learned from it for future clients.
• Uncover what Ashleigh wanted to showcase in this case study.

Links & Mentioned Resources:
DFY Case Study Copywriting
Ashleigh’s case study
SEO Case Study Strategy Session
Related Episodes:
Different Types of Case Studies
Dallas’ Case Study Interview
Connect w/ Ashleigh:
Instagram
Website
Podcast
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Join the waitlist for SEO & Grow 🌱 — the group coaching program for CEO's who want to monetize their magic & stop giving all their precious time to the algorithm!

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(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)
🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.