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The State of Podcasting: Insights from Industry Veteran Rob Greenlee (MDE573)
Manage episode 426327919 series 2804828
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Minter Dialogue with Rob Greenlee
Rob Greenlee is a veteran of the podcasting industry with a rich history in radio and online content. Rob shares his journey from radio to podcasting, highlighting his roles at Microsoft, PodcastOne, Spreaker, and Libsyn. The conversation delves into the evolution of podcasting, contrasting it with traditional radio, and discussing the impact of platforms like Spotify and Apple. We explore the global podcasting landscape, the role of AI in content creation, and the tension between maintaining podcasting's authenticity and commercial pressures. Rob also touches on the importance of trust in media and the potential for branded podcasts to build deeper connections with audiences.
If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.
00:00:05 Welcome
00:01:35: Introduction of Rob Greenlee
00:05:39: Rob Greenlee's Background and Early Career
05:18: Transition from Radio to Podcasting
06:30: Learning and Unlearning from Radio to Podcasting
08:50: Challenges of Producing Radio Shows
10:63: Differences Between Radio and Podcasting
12:54: Trust and Reality in Radio vs. Podcasting
15:08: Commercial Influences on Podcasting
18:07: Current State of Podcasting
20:24: Global Differences in Podcasting
21:38: Distribution and Data in Podcasting
24:11: Chinese Podcast Market
26:43: Ecosystem Around Podcasting
29:31: Big Tech Companies in Podcasting
31:59: Spotify vs. Apple in Podcasting
33:42: Monetization and Premium Content in Podcasting
35:09: Importance of Voice in Podcasting
37:39: Transition to Video in Podcasting
42:30: YouTube's Role in Podcasting
43:45: Rob's Approach to Speaking to an Audience
48:15: Role of AI in Podcasting
51:66: Free Speech and Content Moderation in Podcasting
54:29: Podcasting for Brand Marketers
58:22: Rob's Show "Trust Factor"
1:07:30: Where to Find Rob Greenlee's Content
1:10:53: Conclusion and Thank You
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