Rob Day - Founder of Better Crafted Business

Unboxed

The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking for some tips, or an enterprise executive looking for inspiration from industry leaders, we have an episode for you.
This week we are joined by Rob Day. Rob is the founder of Better Crafted Business and on a mission to help small businesses compete better. He is a graduate of the University of Southern California and spent 17 years in professional marketing and sales roles. Seven of those years were spent in craft beer for two of New England's largest breweries. He is a member of the BA PRM Committee; a CBC Speaker; and a Kraft Kulture Mentor.
Outside of work, Rob is an enthusiastic cook and seeker of all great food and drink - especially on travels. He loves exploring small towns as much as exotic places. Rob spends time on small crafty projects as well as larger home improvements. You might find him out chasing live music or at home hosting a party of 20 just because it's Saturday. He seeks to get the most out of every day.
Find out more: https://bettercraftedbusiness.com/
Within each episode, we ask industry experts the following 5 questions:
- What inspired you to get into the custom packaging industry, and how did you get your start in the field?
- How does custom packaging contribute to creating a unique brand experience, and what are some of the most effective strategies you've seen for achieving this?
- Can you share any success stories or case studies of businesses that have transformed their brand through custom packaging and design?
- What are some of the biggest challenges or roadblocks that businesses face when it comes to custom packaging, and how can they overcome them?
- How do you see the future of custom packaging evolving in the next 5-10 years, and what should businesses be doing now to stay ahead of the curve?

This show is sponsored by Merchant Boxes.
Merchant Boxes is the award-winning custom packaging and sourcing agency leading the charge in extended brand experiences. Having worked with some of the biggest brands on the planet all the way to small batch innovative custom projects for small businesses, Merchant Boxes are the standard in custom packaging.
Check them out here: www.merchantboxes.com