Episode 137: Live Case Study Breaking Marketing and sales silos with a pilot ABM with Andrei, Vladimir, Lee Adam & Divash Basnet

Full-Funnel B2B Marketing Show

In the new episode of Fullfunnel Live we share a live case study of a 2-months ABM program launch with Divash Basnet, VP Marketing and Lee Adam, Product Marketing from Cardata.
We cover:
- How to get buy in from sales and stakeholders to launch a joint program
- How to orchestrate a pilot program and set up the right KPIs for the ABM team
- How to balance marketing and sales resources between ABM and other motions
- ABM team, stack, playbooks and results of a 2-month pilot
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Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Lee Adam - https://www.linkedin.com/in/leefaithadam/
Divash Basnet - https://www.linkedin.com/in/divashbasnet/