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Kandungan disediakan oleh hello@codyschneider.com and Cody Schneider. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh hello@codyschneider.com and Cody Schneider atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Interview Your Customers to Find Relatable Language for Ads | Putting B2B Influencers On Your Payroll

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Manage episode 421217578 series 3444054
Kandungan disediakan oleh hello@codyschneider.com and Cody Schneider. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh hello@codyschneider.com and Cody Schneider atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Brought to you by...

Swell AI - https://www.swellai.com/

Content marketing powered by AI.

Turn audio or video into clips, blog posts newsletters and more. Build digital gravity and create more organic inbound. Sign up for free.

- AND -

Podcast Guest Launch - https://www.podcastguestlaunch.com/

Get guest appearances on podcasts. Done for you podcast research, reach out, and scheduling. Learn more at the link.

---

Summary

In this episode, we dive into how today's digital marketing is all about creative-led ads that really click with your audience. Liam Dunne shares his secret sauce of interviewing customers and using AI to craft killer ad campaigns. We also chat about the rise of user-generated and influencer content in B2B, with companies like Cognizant leading the way. Plus, we touch on the magic of repurposing content across different platforms to get the most bang for your buck. And don't miss the bit about how raw, personal content can build trust and make your marketing feel more human.

---

Chapters:

(05:56) Paid advertising today is mostly creative-led, focusing on resonating with the target audience to succeed.

(12:36) Conversations with industry experts through content creation can lead to higher trust and conversions.

(20:17) Having a strong narrative and being present across multiple platforms can positively impact conversion rates in paid media

(28:36) Content marketing is a powerful tool for creating demand and building trust, even though it may be harder to measure its impact

(37:34) Going back to marketing fundamentals and focusing on business outcomes can provide more valuable insights than obsessing over complete visibility in analytics.

---

Host Links

https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

https://www.drafthorseai.com/

---

Guest Links

https://www.digiseed.com/

https://www.linkedin.com/in/liamdunne05/

https://www.youtube.com/@ldunne

  continue reading

27 episod

Artwork
iconKongsi
 
Manage episode 421217578 series 3444054
Kandungan disediakan oleh hello@codyschneider.com and Cody Schneider. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh hello@codyschneider.com and Cody Schneider atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Brought to you by...

Swell AI - https://www.swellai.com/

Content marketing powered by AI.

Turn audio or video into clips, blog posts newsletters and more. Build digital gravity and create more organic inbound. Sign up for free.

- AND -

Podcast Guest Launch - https://www.podcastguestlaunch.com/

Get guest appearances on podcasts. Done for you podcast research, reach out, and scheduling. Learn more at the link.

---

Summary

In this episode, we dive into how today's digital marketing is all about creative-led ads that really click with your audience. Liam Dunne shares his secret sauce of interviewing customers and using AI to craft killer ad campaigns. We also chat about the rise of user-generated and influencer content in B2B, with companies like Cognizant leading the way. Plus, we touch on the magic of repurposing content across different platforms to get the most bang for your buck. And don't miss the bit about how raw, personal content can build trust and make your marketing feel more human.

---

Chapters:

(05:56) Paid advertising today is mostly creative-led, focusing on resonating with the target audience to succeed.

(12:36) Conversations with industry experts through content creation can lead to higher trust and conversions.

(20:17) Having a strong narrative and being present across multiple platforms can positively impact conversion rates in paid media

(28:36) Content marketing is a powerful tool for creating demand and building trust, even though it may be harder to measure its impact

(37:34) Going back to marketing fundamentals and focusing on business outcomes can provide more valuable insights than obsessing over complete visibility in analytics.

---

Host Links

https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

https://www.drafthorseai.com/

---

Guest Links

https://www.digiseed.com/

https://www.linkedin.com/in/liamdunne05/

https://www.youtube.com/@ldunne

  continue reading

27 episod

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