))
#2: Ex-Twitter Recruiters share how to get 60% more applicants - with Jon Gulick & Lauren Zabel
Manage episode 414544241 series 3567826
Kandungan disediakan oleh Rhona Pierce, Rhona Pierce: Recruiting, Employer Branding, and Talent Attraction Expert. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Rhona Pierce, Rhona Pierce: Recruiting, Employer Branding, and Talent Attraction Expert atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Want to increase your applications by 60%? Learn how Twitter did it with their innovative #Building Characters recruiting podcast.
In this episode of Throw Out The Playbook, I sit down with Jon Gulick and Lauren Zabel, the masterminds behind the second season of Twitter's wildly successful recruiting podcast. They share the story of how #BuildingCharacters came to be, the strategies they used to promote it and measure its impact, and their tips for other TA teams looking to start their own podcast
Start Podcasting with Riverside: https://throwouttheplaybook.com/riverside
📬 Newsletter: https://link.rhonapierce.com/YZEviw
TIMESTAMPS:
00:00 Introduction
(00:01:36) - John and Lauren's Journeys to TA
(00:03:18) - The Origins of #BuildingCharacters
(00:06:28) - Getting Buy-In and Support from Leadership
(00:08:45) - Setting Goals and Measuring Success
(00:11:03) - Planning Seasons and Episodes
(00:13:22) - Promotion and Audience Engagement
(00:18:06) - Surprising Benefits and Challenges
(00:24:55) - Advice for TA Teams Considering Podcasts
(00:27:15) - Would They Do It Again?
****
🌟 CONNECT WITH JON & LAUREN
💼 Jon’s LinkedIn: https://www.linkedin.com/in/jongulick/
💼 Lauren’s LinkedIn: https://www.linkedin.com/in/lauren-zabel-62399210/
🎙️ #BuildingCharacters Podcast: https://open.spotify.com/show/0I8CB2o58M8IY1RTR40lRX
🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498
🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
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