Dual Mastery in Motherhood & Marketing with Jill Lister

The Women in the Arena

In this compelling episode, host Paige Rene delves into the inspiring journey of Jill Lister, the visionary founder of Set Sail Marketing. From her early days as a natural connector to her leap into entrepreneurship, Jill shares invaluable insights into building a successful social media marketing agency that specializes in organic growth for small businesses nationwide.

Balancing motherhood with her entrepreneurial spirit, Jill discusses the challenges and triumphs of managing a growing business and a growing family. This episode is a treasure trove of strategic advice, personal growth, and the importance of being present, making it a must-listen for aspiring and established entrepreneurs alike.

Takeaways:

1. Strategic Focus on Organic Social Media Growth: Jill Lister emphasizes the power of organic social media marketing in driving business growth. By focusing on creating engaging, relevant content tailored to specific target markets, Set Sail Marketing helps clients achieve significant results without relying on paid advertising.

2. The Importance of Selectivity in Client and Team Building: Jill shares insights into the meticulous process of selecting the right clients and building a competent team. She underscores hiring slow and firing fast, ensuring team members align with the company's values and goals, and vetting clients to establish fruitful, respectful working relationships.

3. Continuous Learning and Adaptation: The episode highlights Jill's commitment to continuous improvement and adaptation, both personally and professionally. By actively seeking new knowledge through podcasts, engaging with business coaches, and staying abreast of industry changes, Jill exemplifies the growth mindset essential for entrepreneurial success.

4. Creating Communities for Growth: Jill discusses the launch of the Set Sail Supercharger community and The Carolina Women's Collective as platforms for collaboration, networking, and mutual support among businesses. These initiatives reflect her belief in the power of community to foster growth, innovation, and collective success in the business world.

In this episode:

[00:55] Jill introduces Set Sail Marketing and its focus on social media marketing management for small businesses, detailing how they assist clients with strategy, content creation, and revenue growth through social media.

[01:35] Discussion on whether Set Sail Marketing serves local or nationwide clients, with Jill explaining their reach and client base.

[02:03] Jill addresses common challenges small businesses face with social media, emphasizing the pitfalls of spreading efforts too thin across multiple platforms.

[03:20] Strategies for choosing the right social media platforms for businesses, considering target demographics and content types.

[04:18] Jill recounts her entrepreneurial journey, from early signs of her connector role to launching her business amidst the demand for social media help during COVID-19.

[09:00] Advice for women seeking their passion in work, emphasizing exploration and understanding personal preferences.

[10:18] Transitioning into motherhood as a business owner, Jill shares the lack of resources for navigating entrepreneurship and motherhood simultaneously.

[12:01] Jill discusses her experience leading her team and managing client expectations shortly after giving birth, highlighting the importance of client selection.

[13:26] Ad break featuring Paige's online community for women leaders.

[14:25] The significance of choosing the right clients and team members for a harmonious business environment.

[15:00] Detailed hiring process for Set Sail Marketing, focusing on values and creative capabilities.

[17:27] Jill's favorite aspect of her work: developing strategic solutions for clients and witnessing the impact on their businesses.

[18:11] Focus on organic social media growth versus paid advertising, with success stories of organic reach outperforming paid ads.

[22:49] How motherhood has influenced Jill's approach to business, emphasizing presence and prioritization.

[23:46] Introduction of the Set Sail Supercharger community as a resource for businesses seeking to improve their social media presence.

[25:32] Personal strategies for maintaining enthusiasm and creativity in business, including listening to podcasts and engaging with business coaches.

[29:39] Future plans for Set Sail Marketing and launching The Carolina Women's Collective for wider business and social impact.

[32:50] Jill reflects on the pride and fulfillment of being a woman in the business arena.

[33:50] How listeners can connect with Jill and Set Sail Marketing online.

Resources

1. The Women In The Arena

2. Rise Facebook Community

3. Listen on Apple Podcasts

4. Listen on Google Podcasts

5. Listen on Spotify

6. Watch on YouTube

7. Set Stail Marketing Agency

8. Connect with Jill Lister

Quotes

1. "Once you start feeding the beast with paid ads, you have to continue down that route. Our secret sauce is in that organic growth." - Jill Lister, Guest
2. "Growing slow is so much more than growing fast." - Jill Lister
3. “Growing slow is so much more than growing fast." - Jill Lister, Guest
4. "Hire slow and fire fast. Every time I've hired really fast, it's never worked out." - Jill Lister, Guest
5. "The ROI on investing in yourself is endless." - Paige Rene, Host