Differentiating Your Restaurant Through a One-Of-A-Kind Experience With Chris Artinian, President and CEO at Condado Tacos

From Persona To Personal

Chris Artinian is President and CEO at Condado Tacos. Established in 2014, Condado Tacos offers a full dining experience that includes tacos, margaritas, and tequilas at a great price. Adding to the 39 current locations, Chris has plans to open at least 12 new restaurants in 2023, of which six will be in new markets for the company, and by 2026 the ambitious goal is to open another 100.

An expert in hospitality operations, consumer services, and all aspects of the restaurant experience, Chris specializes in investor relations and site modeling and selection. He is also the Operating Director for the Restaurant and Consumer division of The Beekman Group, which is the private equity firm that backs Condado Tacos.

What you’ll learn in this episode:

How does a restaurant stand out from its competition? Does it take more than a unique, tasty menu, or must it be more? In the crowded restaurant arena, you have to have something special to differentiate your establishment from all others. That’s precisely what Condado Tacos does.

Offering clean, crave-able, fresh ingredient-driven build-your-own tacos, margaritas, and tequilas at a great value, Condado Tacos provides a full-service dining experience unlike any other. From the food and drinks to the employees to the environment, Condado is a place to come as you are, soak up the local vibe, feel connected with the community, and have a one-of-a-kind experience in a space where all are welcome — each person bringing their own individuality to the table. There’s always something a little unexpected around the corner — like walls covered with graphic art done by local artists that come alive through the app. Condado Tacos sets itself apart by creating an exceptional and unique experience that includes excellent customer service. Whether in-house dining, third-party takeout, or catering, you’ll feel what makes Condado special.

On this episode of From Persona to Personal, Roger Hurni welcomes Chris Artinian, President and CEO at Condado Tacos, for a conversation about the importance of a one-of-a-kind customer experience and how they differentiate themselves from the sea of restaurants. Chris explains what makes Condado Tacos unique, how they use the come-as-you-are concept to attract customers, create a culture of inclusivity, and how the context of the app extends the customer experience.