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You're Killing ROI with Your Marketing Attribution
Manage episode 405967727 series 3556092
Kandungan disediakan oleh Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
This is the best episode we’ve ever recorded.
Is it because we get into an in-depth spicy conversation (cough, argument, cough) about why everyone and their mother are measuring awareness and affinity marketing programs totally wrong? Is it because Margaret gets so heated that she drops f-bombs, and eventually Devin says something she RARELY ever says? Is it because we put CFOs completely on blast for ruining marketing metrics?
You decide!
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