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478 John Gumas - Breaking Bias and Uncovering the Emotional Truth Behind Customer Purchases
Manage episode 405202280 series 3556418
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In this episode of B2B Digital Marketer, John Gumas shares valuable insights on unlocking success in digital marketing. He emphasizes the importance of aligning your message with your prospects for maximum impact. John highlights the need to break free from assumptions and truly understand your audience\'s needs. He also stresses the significance of being present when customers are ready to buy, surrounding them with your brand\'s message. Thought leadership and targeted marketing campaigns are key strategies for success. By developing a unique position and delivering a compelling message, businesses can stand out in a crowded marketplace. Overall, John Gumas provides practical advice for effective B2B digital marketing.
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