Episode 232: Marketing Mastery for Fitness Studios: Nicole D'Andrea's Insights on Social Media ROI and Lead Follow-Up

fitSpot Guru

What We Cover In This Episode:

• What ‘sparked’ the creation of Spark Strategies [1:20]

• Some of the challenges Nicole encountered growing her own yoga studio [5:07]

• A common misconception studio owners often have about growing their businesses [8:30]

• Nicole’s tips for tailoring your approach to marketing on the different social media platforms [12:05]

• Where she is seeing better ROI and cost per leads coming from right now [23:36]

• Nicole’s follow-up process for new leads and the way that she personalizes the process [25:22]

• The benefits you can get by being consistent with your email strategy [30:50]

Quotes:

“There’s a thing with us heart-led entrepreneurs, where we feel really uncomfortable talking about money, asking for money, raising prices, often to our detriment.” [Nicole, 8:47]

“Only 15 percent of the population has ever even set foot inside of a boutique fitness studio, which means 85 percent of the general public out there has no idea what we do or how we do it.” [Nicole, 16:59]

“You never know, at some point in the next three months their pain might get so profound that they feel the need to take action with us, and we’re right at top of their mind because we’ve been staying steady in their inbox for three straight months; so it’s also a long game.” [Nicole, 31:00]

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