It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Moment 57 – Language matters: Building two-way engagement at IKEA
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Kandungan disediakan oleh The Internal Comms Podcast and AB Comm. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Internal Comms Podcast and AB Comm atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
At IKEA, choosing the right words when communicating with the workforce is everything. Guy Britt, IKEA’s Global Head of Co-worker Comms, tells Katie Macaulay the use of ‘co-worker comms’ instead of internal or employee comms is very deliberate. “It’s based on the fact that those we’re communicating to are people,” he says. The team at IKEA want to activate their colleagues; inspire them, and create a two-way dialogue. The language they use matters. The tone, and respect they have for their colleagues is what really engages them. Communicating in this human way to a large, global workforce like IKEA has its challenges. Getting the right message to the right people, on the right platforms – it’s not one size fits all. So, how does IKEA reach and engage their unique audiences? Tune in to find out. Listen to the full episode here: https://abcomm.co.uk/podcasts/episode/episode-57-unboxing-internal-comms-at-ikea/
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123 episod
MP3•Laman utama episod
Manage episode 396010069 series 2501112
Kandungan disediakan oleh The Internal Comms Podcast and AB Comm. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Internal Comms Podcast and AB Comm atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
At IKEA, choosing the right words when communicating with the workforce is everything. Guy Britt, IKEA’s Global Head of Co-worker Comms, tells Katie Macaulay the use of ‘co-worker comms’ instead of internal or employee comms is very deliberate. “It’s based on the fact that those we’re communicating to are people,” he says. The team at IKEA want to activate their colleagues; inspire them, and create a two-way dialogue. The language they use matters. The tone, and respect they have for their colleagues is what really engages them. Communicating in this human way to a large, global workforce like IKEA has its challenges. Getting the right message to the right people, on the right platforms – it’s not one size fits all. So, how does IKEA reach and engage their unique audiences? Tune in to find out. Listen to the full episode here: https://abcomm.co.uk/podcasts/episode/episode-57-unboxing-internal-comms-at-ikea/
…
continue reading
123 episod
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