35 - How to use podcasts as a revenue driver (with Tara Robertson, Head of Demand Generation at Chili Piper)

Driving Demand

Kandungan disediakan oleh Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

1y ago 28:11

MP3•Laman utama episod

Tara Robertson is the Head of Demand Generation at Chili Piper, one of the most badass SaaS companies around. In this episode, she talks about how to use podcasts as your main content piece and how to tie it back to revenue.
On this episode we talk about:
- What to think about when creating your own podcast as a company
- How to tie your podcasting efforts back to revenue (hint: it’s possible)
- Why thought leadership ads might be the most interesting ads format yet
- Structure of the marketing team at Chili Piper and why it works so well
🌍 Join our community of 700+ European B2B Marketers on drivingdemand.io.
This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

40 episod

#Business #Marketing #Demand Generation #Lead Generation #Growth Marketing #Digital Marketing #Inbound Marketing #Akseli Matila, B2B growth expert #Akseli Matila #B2B growth expert #B2B Marketing