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s02e05 - Marketing & Mix Management with Lucien Wijsman

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Manage episode 363998136 series 3411040
Kandungan disediakan oleh ReelMetrics. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh ReelMetrics atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode, Nick & Don welcome ReelCast's first guest--industry consultant and executive education pioneer, Lucien Wijsman. In this wide-ranging discussion about mix management and slot marketing, Wijsman emphasizes the critical importance of player segmentation, and expresses his concerns about how over-diversification, imbalance, and obsolete mix management practices are hampering slot performance.

© 2015 -2024 RM Holdings B.V. and ReelMetrics B.V. All rights reserved.
For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast.
For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal

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25 episod

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Manage episode 363998136 series 3411040
Kandungan disediakan oleh ReelMetrics. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh ReelMetrics atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode, Nick & Don welcome ReelCast's first guest--industry consultant and executive education pioneer, Lucien Wijsman. In this wide-ranging discussion about mix management and slot marketing, Wijsman emphasizes the critical importance of player segmentation, and expresses his concerns about how over-diversification, imbalance, and obsolete mix management practices are hampering slot performance.

© 2015 -2024 RM Holdings B.V. and ReelMetrics B.V. All rights reserved.
For transcripts of ReelCast episodes, please see https://www.reelmetrics.com/reelcast.
For legal statements apropos of this and other ReelMetrics content / "Materials", please see https://www.reelmetrics.com/legal

  continue reading

25 episod

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