))
The Clarity With Which Your Brand Speaks Shapes Its Impact with Rich Kozak
Siri yang diarkibkan ("Suapan tidak aktif" status)
When?
This feed was archived on August 12, 2024 16:45 (
Why? Suapan tidak aktif status. Pelayan kami tidak dapat untuk mendapatkan kembali suapan podcast yang sah untuk tempoh yang didapati.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 350772797 series 3429762
Kandungan disediakan oleh Jason Cercone. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jason Cercone atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Top 3 Takeaways From This Value-Packed Conversation:
- "The clarity with which your brand speaks shapes its impact." --- Rich Kozak | In other words, your messaging needs to be clear and concise if you expect to connect with the right customers
- Marketing is execution. Branding is definition, purpose, and strategy. Marketing is the execution of an excellent branding strategy
- Your marketing hooks and all of your messaging needs to speak to the problem your ideal customer is trying to solve. They don't care about you...they care about themselves! And if you can build trust and show them you're the resource that can help them solve their problem, that's how your brand will grow
______________________
Click here for complete show notes
It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, expand your network, and much more. Click here to learn more
MUSIC CREDIT: "Victory" courtesy of purple-planet.com
_______________________
What You'll Discover In Episode 130 of Evolution of Brand
- The many experiences that have forged Rich's successful path
- What is impact-driven branding?
- Why does branding need to come first and why is it sometimes misunderstood?
- One of the best differentiators between branding and marketing that's ever been shared on EoB
- Why you cannot fall prey to "shiny object syndrome" especially when you're messaging isn't clear and defined
- What Rich means by "the clarity with which your brand speaks shapes its impact"
- The best way to establish clarity in your branding message
- How to get beyond talking about yourself and, instead, talking about your ideal customer through your brand
- A guided tour of all of Rich's books
- Some of the changes (and the consistencies) Rich has seen in the branding world over 40+ years of experience
- What you need to bait your marketing hooks with
- The power of authenticity in your branding message
Learn more about Evolution of Brand at evolutionofbrand.com
If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.
Thank you for being part of the EoB Mafia!
172 episod
Kongsi
