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Kandungan disediakan oleh Adobe Experience Cloud. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Adobe Experience Cloud atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Anatomy of a Future Proof CDP
Manage episode 344796121 series 75772
Kandungan disediakan oleh Adobe Experience Cloud. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Adobe Experience Cloud atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Discover how the right CDP can deliver exceptional customer experiences now—and in the future. This offer covers: What a CDP is and why you need one How CDPs create great customer experiences What capabilities are essential in a future-proof CDP Key stats: 58% of marketers said the leading obstacle to marketing success was getting a single view of the customer. - MarTech Today 76% of customers prefer to use different channels to communicate with brands, but they still expect connected experiences. - MarTech Today You can read this content here: https://business.adobe.com/resources/sdk/anatomy-of-a-future-proof-cdp.html
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78 episod
Manage episode 344796121 series 75772
Kandungan disediakan oleh Adobe Experience Cloud. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Adobe Experience Cloud atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Discover how the right CDP can deliver exceptional customer experiences now—and in the future. This offer covers: What a CDP is and why you need one How CDPs create great customer experiences What capabilities are essential in a future-proof CDP Key stats: 58% of marketers said the leading obstacle to marketing success was getting a single view of the customer. - MarTech Today 76% of customers prefer to use different channels to communicate with brands, but they still expect connected experiences. - MarTech Today You can read this content here: https://business.adobe.com/resources/sdk/anatomy-of-a-future-proof-cdp.html
…
continue reading
78 episod
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×1 Data Driven Healthcare Experiences 43:44
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43:44Over 50% of insured adults expect personalized online care. But how do you use consumer data to create those one-on-one experiences in ways they can trust? The answer may be less complicated than you think. Listen to this report to learn: -How healthcare consumers really feel about data use -Top consumer concerns regarding health data -Tips for using data in smart, safe ways to personalize healthcare…
1 2023 Digital Trends B2B High Tech In Focus 49:13
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49:13Based on extensive global research, the 2023 Digital Trends — B2B High Tech in Focus shares how high-tech organizations are remaking the B2B customer journey into a digitally-driven process that engages on an emotional level.
1 Personalization At Scale: Technology And Technology Services Industry Spotlight 29:19
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29:19Personalization at Scale: Technology and Technology Services Spotlight explores the challenges — and payoffs — motivating high-tech firms to accelerate the adoption of next-generation B2B experiences. You can read this content here: https://business.adobe.com/resources/sdk/high-tech-personalization-at-scale-report.html…
1 2023 Digital Trends—Financial Services in Focus 48:04
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48:04Keeping customers satisfied means meeting their needs in the moment with the right financial advice. Listen to "Digital Trends 2023 — Financial Services in Focus" to get a current snapshot of customers’ expectations and discover the three areas you should focus on to improve customer journeys in 2023 and beyond.…
1 2023 Digital Trends - Media and Entertainment in Focus 51:31
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51:31This year, media and entertainment brands are giving customer retention top billing. Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences. View the full report here https://business.adobe.com/resources/sdk/media-and-entertainment-digital-trends.html…
In the 2023 Digital Trends report, we interviewed thousands of seasoned professionals to learn how they’re reacting, evolving, and succeeding amid significant disruption and opportunity. Learn more: https://business.adobe.com/resources/digital-trends-report.html
1 Personalization At Scale: Financial Services Industry Spotlight 25:50
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25:50The road to creating personalized financial experiences at scale is long — but it’s one that will pay dividends for decades to come. Listen to this commissioned study conducted by Forrester Consulting on behalf of Adobe Personalization At Scale: Financial Services Industry Spotlight to see how financial services can utilize first-party data, generate and deploy content quickly, and deliver the next best experiences for customers. You can read this content here: tps://business.adobe.com/resources/financial-services-personalization-at-scale-report.html…
1 Personalization At Scale: Media, Entertainment, and Telecom Industry Spotlight 28:26
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28:26PERSONALIZATION AT SCALE FOR MEDIA, ENTERTAINMENT, AND TELECOM It pays to personalize in the media, entertainment, and telecom industries. Personalization at Scale: Media, Entertainment, and Telecom Industry Spotlight explores the challenges — and payoffs — motivating media, entertainment, and telecom (MET) firms to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study. View the full report here https://business.adobe.com/resources/sdk/personalization-at-scale-media-and-entertainment-report.html…
1 2023 Digital Trends — Retail in Focus 50:55
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50:552023 DIGITAL TRENDS — RETAIL IN FOCUS This year, retailers are making ultra-personalization a priority. Based on extensive global research, 2023 Digital Trends — Retail in Focus shares the current trends shaping the retail industry’s development of ultra-personalized customer experiences. View the full report here https://business.adobe.com/resources/sdk/retail-digital-trends.html…
1 Personalization at Scale: Retail Industry Spotlight 23:23
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23:23In retail, it pays to personalize. Personalization at Scale: Retail Industry Spotlight explores the challenges — and payoffs — motivating retail businesses to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study. View the full report here https://business.adobe.com/resources/sdk/retail-personalization-at-scale-report.html…
1 Personalization at Scale: Bring Forth the Customer and Business Benefits of Experience Excellence 40:22
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40:22Four out of five Experience Leaders overperform in customer acquisition, customer experiences, and lifetime value with a payoff of higher revenue and ROI. So what gives this advanced group advantage over the rest of the market, which includes both Evolving Intermediaries and Rising Laggards? Read the full report here: https://business.adobe.com/resources/personalization-at-scale-report/thank-you.html…
1 Picture-Perfect Customer Profiles 19:31
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19:31Rising consumer expectations, increasing regulations, data privacy, and a trail of crumbling cookies. While consumers want companies to know who they are and what they need, they also expect you to use their data responsibly. Making sense of this data and all the different ways consumers interact with your business isn’t easy. A unified customer data profile can show you the way. Get the full eBook: https://business.adobe.com/resources/ebooks/picture-perfect-customer-profiles/thank-you.html…
Work is shifting. Businesses are investing in solutions that bridge team silos, increase collaboration, and provide visibility across strategic investments and value streams. Organizations are adopting the latest operational philosophies and work methodologies for increased productivity and efficiency. The hybrid Agile environment is here, and this guide will help you navigate this mixed-methodology landscape. Get the full guide: https://business.adobe.com/resources/guides/solve-the-pain-of-mixing-agile-and-waterfall/thank-you.html…
1 How to Select the Right Content Management System 25:59
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25:59Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS. Read along: https://business.adobe.com/resources/articles/sdk/how-to-select-the-right-content-management-system.html…
1 Moving Beyond The Basics Of Digital Government With Personalization 17:45
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17:45Moving Beyond The Basics Of Digital Government With Personalization by Adobe Experience Cloud
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Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.