Extra Paint: Lauren Hom on Thriving as a Creative

Extra Paint - The @Muralists Podcast

1. It always seems that art and marketing are on opposite ends of a spectrum but it is possible to blend them. Make your work about things that you’ve experienced, that are relatable to other people and that make you laugh.
2. If you have a great idea that you can’t wait to get started with, ask yourself how you can create a series from this one idea? How can an idea that would result in one post, become twenty posts. Create larger series that help you to batch content and keep sharing with your audience.
3. Check in with yourself before accepting a client's offer. Lauren has a set of 10 questions that she asks herself before starting a project to make sure it fits in with her goals and values. You will attract the kind of work that you share, make sure you are putting out work you feel good about.
4. Do you need to delegate more? Consider how hiring someone on a freelance basis could help you. The stepping stones to hiring can be small. Brainstorm your pain points to figure out how hiring someone can work best for you.
5. Everyone has a skill they can teach. Teach what you wish you had known 2-3 years ago. There will always be someone who is more of a beginner than you are and who wants to know what you wish you had known when you started out.
6. Just because you are a lettering artist doesn’t mean you have to incorporate lettering into everything that you do. Consider if lettering brings you closer to achieving your goals.