The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Kandungan disediakan oleh Dan Shure (SEO). Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Dan Shure (SEO) atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson
M4A•Laman utama episod
Manage episode 331814624 series 1314515
Kandungan disediakan oleh Dan Shure (SEO). Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Dan Shure (SEO) atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us. In this episode:
…
continue reading
- The 4 Pillars of a Bottom Funnel Content Strategy
- Conducting Interviews For Content Research
- Writing Intros That Convert
- Why “Tone Of Voice” May Not Be Important
- Optimizing For UX and CTAs
- Acquiring Backlinks
- Measuring Content Marketing ROI
- The Cons of Content Briefs (and an Alternative)
- Content Marketing Costs
- Coming soon!
- https://www.mintcopywritingstudios.com/fintech-content-marketing-framework
- https://www.mintcopywritingstudios.com/blog/bofu-content
- https://www.mintcopywritingstudios.com/blog/fintech-seo
- https://www.mintcopywritingstudios.com/blog/content-attribution-fintech
- https://www.mintcopywritingstudios.com/blog/content-marketing-roi
- https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertson
- https://www.linkedin.com/in/aramintarobertson/
- https://www.mintcopywritingstudios.com/
- https://twitter.com/mintcstudios
- https://www.fintechmarketinghub.com/slack
The post 123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson appeared first on Evolving SEO.
54 episod
M4A•Laman utama episod
Manage episode 331814624 series 1314515
Kandungan disediakan oleh Dan Shure (SEO). Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Dan Shure (SEO) atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us. In this episode:
…
continue reading
- The 4 Pillars of a Bottom Funnel Content Strategy
- Conducting Interviews For Content Research
- Writing Intros That Convert
- Why “Tone Of Voice” May Not Be Important
- Optimizing For UX and CTAs
- Acquiring Backlinks
- Measuring Content Marketing ROI
- The Cons of Content Briefs (and an Alternative)
- Content Marketing Costs
- Coming soon!
- https://www.mintcopywritingstudios.com/fintech-content-marketing-framework
- https://www.mintcopywritingstudios.com/blog/bofu-content
- https://www.mintcopywritingstudios.com/blog/fintech-seo
- https://www.mintcopywritingstudios.com/blog/content-attribution-fintech
- https://www.mintcopywritingstudios.com/blog/content-marketing-roi
- https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertson
- https://www.linkedin.com/in/aramintarobertson/
- https://www.mintcopywritingstudios.com/
- https://twitter.com/mintcstudios
- https://www.fintechmarketinghub.com/slack
The post 123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson appeared first on Evolving SEO.
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