Artificial Intelligence on Businesses by Neil Haboush

Neil Haboush

With businesses such as medical, finance, Hr, IT and, recording successes with the incorporation of artificial intelligence for efficiency, organizations who are yet to dig into it might find themselves being kicked out by those who did. From production to marketing, artificial intelligence is changing business forever and affecting the way humans carry out tasks today. Automation of time-consuming tasks carried out in a jiffy, increased customer relationship through automated communications, discovery of important findings that help to fasten decision makings and loooooot more! What’s not to love about this gem that is transforming business and the world in general?

A guru with years of experience as a sales manager, organizational infrastructure, finance and tech-savvy, Neil Haboush, shed more light in the areas in which artificial intelligence is impacting businesses and what can be done.

What is artificial intelligence?

Before proceeding to its impact on business, it is important to understand its meaning. Put simply, humans displayed natural human intelligence while artificial intelligence displays artificial, machine intelligence. It is the ability of machines to carry out activities from planning, speech recognition to decision making, otherwise performed using human intelligence. AI can analyse data and human behaviour to make predictions and forecast future occurrence. Moreover, it sees changes, loopholes, and things that are hidden to human understanding. This helps to hasten decision making and to take the required steps for productivity.

Artificial intelligence is a broad term and its other branches include machine learning and deep learning. Neil Haboush explores ways in which artificial intelligence is affecting the way organizations carry out their daily tasks. Great examples, Amazon Alexa, Driverless cars, and so much more!

Marketing

• Artificial intelligence is a great tool for targeting and segmentation.it provides information on their demographics, location, and age, purchasing behavioural pattern, consumer’s browsing information and their interests. This will help to market to the right audience.
• It creates room for a more personalized marketing, products and customer experience that will cut down wastes, increased customer and profits.
• Moreover, advertisement, email and SMS marketing have been made easy to the right audience which can lead to customer loyalty and generating leads. Thanks to artificial intelligence.

Customer relationship management

• Businesses that deal with a lot of consumer data can leverage CRM with AI to process data, detect patterns and consumer behavior, for improved customer experience.
• Two powerful tools of lead management as it helps employees to lessen their burdens in searching, targeting and follow up on leads. One good example is a chatbot that can interact with unlimited consumers visiting your site at a time. Something a human cannot do.
• Improved customer experience and engagement as it can detect their feelings, image recognition and interpret natural language and serve them better.