EP01_EN: Is marketing important or branding more important? Reality at Biti's, Pepsi and Samsung - Nguyễn Phú Cường

YOUNG MARKETERS PODCAST

Young Marketers Podcast

Real Stories. Real Lessons.

Season 1: Back to Fundamental

Episode 1: Marketing Is Important or Branding Is More Important!

Speaker: Nguyen Phu Cuong - Marketing Director at Biti's, Eliter Season 1

Host: Chris Viet Linh - Former Senior Group BM at AB Inbev - Eliter Season 7

Link full EP01: https://youtu.be/kGerd-Y7wJc

What is Marketing? What is branding? What is the difference between the two most used but most confusing concepts in the Marketing industry?

The real story of Mr. Nguyen Phu Cuong's learning and marketing career spans from multinational companies with many cultures such as Korean culture at Samsung, American and Japanese culture at Suntory Pepsico, or bold cultural identity. Promoting Vietnam as a domestic company Biti's will give listeners many perspectives to see that marketing is more than just communication or activation at the point of sale.

Throughout the interesting dialogue between host and guest, somewhere you can find and ponder stories from these talented young marketers:

- Marketing, Branding all revolve around the truth;

- Marketing is so important that it is not only the marketing department that can create the success of an entire brand but also a combination of many departments where marketing must play the role of leading and inspiring;

- Marketing is never about standing still, but constantly exploring, serving the community, finding and changing standards that are no longer relevant;

- Marketing will always put people at the center and accompany or actively create positive changes for them.

- Marketing, Branding, prioritizing brands at different stages and in different industries.

Hopefully this 15-episode, 15-week podcast series will reach you, who are serious about the marketing profession, and especially every day are still curious to discover the true beauty of the profession.

Full link: https://youtu.be/kGerd-Y7wJc

(11:00 am on 12/03/2023)

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Guest: Nguyen Phu Cuong - Marketing Director at Biti's, Eliter Season 1

Mr. Phu Cuong currently holds the position of Marketing Director of Biti's – with 10 years of experience accumulated in many environments, from multinational corporations such as Samsung (Digital Home Appliance), Suntory PepsiCo (Mirinda and Aquafina) to Enterprises. the domestic industry like Biti's. Experiencing many international and domestic working environments, Mr. Cuong has accumulated many practical lessons about marketing and branding.

Over the years, he and his team have achieved impressive business growth numbers, with breakthroughs in Branding and Product Innovation, being honored with more than 20 prestigious Awards. nationally - Asia Pacific - Globally such as The One Show Global, The One Show Asia, Adstars, PR Asia Awards, Tangrams Effectiveness, MMA The Smarties, Caples Creative Awards...

Accompanying the Young Marketers Podcast for the first season are broadcasting partner Vietcetera, media partner Brands Vietnam, Advertising Vietnam & Future Impact Academy

Young Marketers - Building future purposeful marketing leaders since 2013.

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