Ep. 246 – Parham Albadvi: “You need to develop relationships and build trust rather than always looking for a transactional relationship.”

REACH OR MISS - Entrepreneurial Marketing Success

My name is Parham Albadvi. I’m a copywriter and brand strategist serving conscious businesses.

I spent my formative years in Iran and moved to Canada eager to work for purpose-driven tech and B2B companies, but soon became disillusioned…

I love working with conscious entrepreneurs - people who share my values and vision for the world. Clients that I feel energetically aligned with, and who believe in making profit and impact.

That’s why together with my partner, I founded Mocho and Co, the first full-service digital agency exclusively for conscious businesses and disruptors.

I’m committed to helping businesses of all sizes realize Fred Kofman’s vision of businesses “conscious of inner and outer worlds… taking into account body, mind and spirit in self, culture, and nature.”

But we can't do it alone. We need a vibrant community of conscious, aligned entrepreneurs - people like you, who know their skills are better served somewhere else... somewhere they haven't found yet.

Most passionate about

• I'm leading Mocho and Co, which is an integrative digital agency serving conscious businesses—businesses that truly see business as a force for good. At this point in our journey, we are taking a reflective break for December to think about how we've served our customers so far and how we'd like to serve them moving forward. We're at the stage of reflecting and taking more conscious action forward rather than taking many steps forward in December.

Parham’s career and story

• I was a lost 20-year-old boy who had just graduated university and had a lot of passion. I wanted to work for technology companies, and in my university years, I had been in the sales and marketing world.
• Initially, I wanted to be more independent in my own business. I wanted to determine my own schedule. I wanted to visit my family that I had back home and in Europe. From there, I noticed that working in corporate was not a long-term solution for me. So, I initially had that itch of going completely freelance and starting my own business and building from scratch.
• I started with freelancing, taking on clients that were in the conscious space and that were using business as a force for good. After seeing them coming back to us with stories about how they'd been able to grow their business from 10K to 40K per month, and above and beyond, we were really motivated to serve as an extension of their marketing team to be growth partners. That's what shifted into me starting Mocho and Co.

Best advice for entrepreneurs

• I think it comes down to taking conscious steps forward as an entrepreneur and realizing that you can't do everything—rather, really putting out the most minimum viable product that can make the maximum impact.

The biggest, most critical failure with customers

• I don’t personally view it as a failure, but I do think at the time it was easy to label it as a failure. One that comes to my mind was when I was working at Vidyard. I was doing business development at the time and I noticed that, for a lot of our prospects whom I was reaching out to, I was not getting a high conversion on the outreach.
• What I noticed was the power of personalization and your approaches—not approaching customers to sell anything, but just approaching them to add value. Value itself will play a big role in your relationship with a potential customer. You need to develop that relationship and build that trust rather than always looking at it as a transactional relationship.

Biggest success with customers

• I started working with a client back in the summer. This was the first time that I was approached by a client who really, from the get-go, trusted the process and wanted us to tell her exactly what had to be done in her business.
• She was a yoga teacher for 20 years and had led many different experiences before. She was really well known in her space, in her community. However, with the pandemic that happened in March of 2020, she noticed that a necessary shift needed to take place in her business.
• Initially, we updated her website. We developed a seven-day spiritual reset and, after inputting all of this, we noticed a big jump—not only in her profit, but in the number of people who were reaching out to her worldwide. It was not just in Canada, but in America and Europe. So it took her business and shifted it from a local business to something global. Seeing her income jump to $40,000 a month and the transformation that has created in her personal life has been really rewarding.

Parham’s recommendation of a tool

• Trello - Trello helps teams move work forward. Collaborate, manage projects, and reach new productivity peaks. From high rises to the home office, the way your team works is unique—accomplish it all with Trello.

Parham’s one key success factor

• I have to say collaboration because I truly believe that to make a big impact, we need to collaborate, around an intention, around a mission. For us, that has been serving conscious disrupters into space. I can't say that I've done that alone. I have a great partner who helps me and the team behind me.

Parham’s Mountain

Since we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed?

• There was one summer when I had a new roommate back in university. This person was in his 30s. He was older. He had just come to this place for three months and he was in love with climbing. He would go to Squamish, which is a mountainous area in British Columbia. He would hike almost every day and sometimes he would actually stay and tent up there. Once, I told them, “Hey, I really want to hike a big mountain with you.”
• Going on that journey with him, I noticed that I constantly wanted to reach the viewpoint that was higher. Then, halfway through that journey, I noticed, “Okay, if I'm always looking forward to the next peak, I'm never enjoying the viewpoints of each of these peaks. I'm never taking the time to appreciate how far I've come.” That was really a moment when I noticed that this idea is very applicable to entrepreneurship.
• There, rest and recovery go hand in hand with growth. We can't always be pushing and pushing and pushing and not reflecting and restoring ourselves. After that, I would take more time to pause and reflect at each of these viewpoints. I would pause to take some deep breaths, and that shifted my perspective.

[caption id="attachment_7612" align="aligncenter" width="700"] Squamish, British Columbia[/caption]

The best ways to connect with Parham

• My Website
• Social Media Profiles:
  • Instagram
  
  

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