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GDP Ep19 - Launching the Re-branded You
Manage episode 311377497 series 3115470
Kandungan disediakan oleh Piyush Agarwal. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Piyush Agarwal atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Rebranding as we found out is a long and time consuming process but a lot of times people go wrong in launching the new brand. If not done well, all the work put into the rebranding can go waste. Piyush lists down the things one needs to keep in mind when planning a launch of the new brand.
In this episode, he covers the following:
- Give yourself enough time - prepare all brand touchpoints
- Identify all audiences and prioritize - create communication plan
- Create a detailed Launch Calendar with Roll-out plan
- Develop and Publish your Rebrand story
- Cover all mediums - Online and Offline
- Market the brand - influencers, podcasters, across the globe
If you have any feedback or comments, please drop a mail to hello@piyushagarwal.com
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35 episod
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