Ep. 33 - Simone Friend, How To Successfully Represent and Protect Commercial Artists
Manage episode 310716450 series 3069883
Everybody thinks they are an artist. Every creative person believes they can make riches on the internet because it seems like every other creative is doing it. (Ever heard of photoshop, comping, prototyping and fake news?) I'll get my art on a wall mural at Coke! Nike will love my designs for their shoes, as soon as they see my instagram, I will be GOLD! I am a much better photographer than the one Beyoncé hired, how did THEY get that gig? I really hated that Super Bowl ad, I could have shot/photographed/filmed that much better!
Think so, right? Maybe, but mostly, no. In the commercial art world, unless you have professional representation, an agent, or have a vast and elite cultural network, the chances of you landing that A-List gig that actually PAYS is very unlikely. The only other potential path to riches, is if you game the social media game so intently and with intention, adding on extraordinary talent and networking skills, you ARE going to need help. Not just for the one job, but for the long game that will carry your creative a!# to sustainable income well past 40 years, 50 years and beyond.
Simone Friend, How To Successfully Represent and Protect Commercial Artists
Meet artist representative Simone Friend, of Friend & Johnson Artist Representative. Simone for over 30 years, has built the most immaculate reputation as a protector of creatives that ensure proper compensation AND protection of intellectual property rights. But most of all, Simone has built a standard process around artist education.
Are you an artist that would like to land a commercial gig like independent Google artist Heather Day, or international superstar photographer Geoff Kern and many more artists that have built a sustaining platform? You need to listen, now.
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The Honest Field Guide is a production of brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Can I Ride With U?" can be downloaded on Apple here https://music.apple.com/us/album/can-i-ride-with-u/212635734?i=212635813 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Podcast editing and mastering by Jason Marck. Episode artwork by British artist Karolin Schnoor http://www.karolinschnoor.co.uk as represented by Friend & Johnson at http://www.friendandjohnson.com.
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