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Your PR Needs CPR with Gloria Chou

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Kandungan disediakan oleh Leah Frazier. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Leah Frazier atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

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In this episode of PR Yourself, we revisit Sha'Carri Richardson and her sneak attack promo with Kanye West and Beats by Dre, plus a behind-the-scenes discussion on Olympian gymnast Simone Biles' decision to withdraw from the team gymnastics competition at the Tokyo Olympics. Was this good or bad for her brand?
And -- speaking of brands needling a little CPR, PR Guru and NYC-based PR strategist Gloria Chou visits the show to talk about how a little bit of grit and a little bit of guts can go a long way in the world of PR'ing yourself. Rejection is the name of the game, but consistency and persistency is what will pay off. She breaks down her signature CPR method on the show, that has helped many early-stage startups and entrepreneurs breathe a little life into their brands, and head to the forefront of publications such as the New York Times and the Wall Street Journal. Listen in to hear how...
Be sure to check out Gloria by heading to her website GloriaChouPR.com and by following her on Instagram at @GloriaChouPR. Slide into her DM's with the word "PITCH" for a special PR treat! Let her know Leah and the PR Yourself crew sent you her way!

Support the show

Follow PR Yourself on Instagram @PRYourselfPodcast.
Follow Leah Frazier on Instagram @TheLeahFrazier.
Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount.
Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

  continue reading

Bab

1. Your PR Needs CPR with Gloria Chou (00:00:00)

2. PR Hot News: Sha'Carri Richardson and Simone Biles (00:03:59)

3. PR Yourself By Being Persistent: And Pick Up the Phone! (00:20:51)

4. Interview with PR Guru Gloria Chou (00:34:57)

94 episod

Artwork
iconKongsi
 
Manage episode 306844619 series 3005479
Kandungan disediakan oleh Leah Frazier. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Leah Frazier atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Send us a text

In this episode of PR Yourself, we revisit Sha'Carri Richardson and her sneak attack promo with Kanye West and Beats by Dre, plus a behind-the-scenes discussion on Olympian gymnast Simone Biles' decision to withdraw from the team gymnastics competition at the Tokyo Olympics. Was this good or bad for her brand?
And -- speaking of brands needling a little CPR, PR Guru and NYC-based PR strategist Gloria Chou visits the show to talk about how a little bit of grit and a little bit of guts can go a long way in the world of PR'ing yourself. Rejection is the name of the game, but consistency and persistency is what will pay off. She breaks down her signature CPR method on the show, that has helped many early-stage startups and entrepreneurs breathe a little life into their brands, and head to the forefront of publications such as the New York Times and the Wall Street Journal. Listen in to hear how...
Be sure to check out Gloria by heading to her website GloriaChouPR.com and by following her on Instagram at @GloriaChouPR. Slide into her DM's with the word "PITCH" for a special PR treat! Let her know Leah and the PR Yourself crew sent you her way!

Support the show

Follow PR Yourself on Instagram @PRYourselfPodcast.
Follow Leah Frazier on Instagram @TheLeahFrazier.
Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount.
Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

  continue reading

Bab

1. Your PR Needs CPR with Gloria Chou (00:00:00)

2. PR Hot News: Sha'Carri Richardson and Simone Biles (00:03:59)

3. PR Yourself By Being Persistent: And Pick Up the Phone! (00:20:51)

4. Interview with PR Guru Gloria Chou (00:34:57)

94 episod

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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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Send us a text In this power-packed episode of PR Yourself with Leah Frazier , Leah is joined by PR powerhouse Julie Safer of Civic Entertainment, the brilliant mind behind some of the most talked-about campaigns for BravoCon, Peacock TV's biggest hits, Audible and more! Julie pulls back the curtain on what it takes to manage high-profile PR campaigns in today's ever-evolving media landscape. Discover her insider strategies for creating buzzworthy moments, storytelling, and navigating the unique challenges of promoting A-list events and brands. Whether you're a seasoned PR pro, a brand builder, a small business owner, entrepreneur, or simply curious about the world of high-profile publicity, Julie's expert insights and real-world examples will leave you inspired and ready to level up your PR game. 🎧 Highlights include: How to craft PR strategies that captivate audiences and deliver results The role of storytelling in managing high-profile campaigns Lessons learned from working with major brands and events like BravoCon and Peacock TV Tips for staying ahead in the competitive world of PR Hit play now and get an exclusive backstage pass to the art of high-profile PR! Don't forget to subscribe, rate, and review to keep up with all the latest insights from PR Yourself with Leah Frazier . Snag your spot for Leah's upcoming "Launch Like a Pro" workshop for self-published authors looking for PR & Marketing Strategies. Register here: https://www.thinkthreemedia.net/book-launch-pr-marketing-strategy Support the show Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah Frazier on Instagram @TheLeahFrazier . Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code " PRYOURSELF20 " for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself .…
 
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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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Send us a text In this episode of PR Yourself with Leah Frazier, Leah is joined by PR experts Mike Mejer and Chandra Gore to explore the top PR trends set to shape 2025 and beyond -- particularly for small businesses and entrepreneurs. The discussion delves into the evolving media landscape, the integration of emerging technologies, and innovative storytelling techniques that will define the future of PR in business. Whether you're a PR professional, entrepreneur, or small business owner, this episode offers valuable insights to help you stay ahead in the dynamic world of public relations. Support the show Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah Frazier on Instagram @TheLeahFrazier . Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code " PRYOURSELF20 " for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself .…
 
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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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Send us a text In this episode of PR Yourself with Leah Frazier , we dive deep into the world of strategic business storytelling with storytelling expert Seth Donlin. Discover why business storytelling is the secret weapon in PR for small businesses and entrepreneurs looking to build meaningful connections with their audience. Seth breaks down which stories resonate the most, shares practical tips for capturing the magic in day-to-day moments, and reveals how to weave these narratives into your brand's larger message. Whether you're just starting out or looking to refine your storytelling skills, this episode is packed with actionable advice to take your PR and marketing game to the next level. Tune in and learn how to make every moment count for your everyday business storytelling! Take advantage of Seth's free storytelling guide offer by visiting: sethdonlin.com/leah Support the show Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah Frazier on Instagram @TheLeahFrazier . Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code " PRYOURSELF20 " for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself .…
 
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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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Send us a text In this episode of PR Yourself with Leah Frazier , Leah is joined by Cynthia Nevels, CEO of Integrality, to tackle a critical topic in the digital age: oversharing on social media and how it can negatively impact your personal or professional brand. Can someone say "canceled"? Can someone say crisis management PR ASAP? Cynthia, a business expert and strategist, shares real-world examples of when "too much sharing" has gone wrong and provides actionable tips for creating thoughtful, intentional online content. From distinguishing between transparency and oversharing to understanding your audience's perception, this episode offers a practical guide to safeguarding your reputation while remaining authentic. Whether you're a business owner, influencer, or someone building a personal brand, Cynthia's advice will help you navigate the fine line between connection and oversharing. Tune in to learn how to think before you post and PR your brand with clarity and purpose! Follow Start Pivot Grow on Instagram @startpivotgrow Check out Start Pivot Grow online here Support the show Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah Frazier on Instagram @TheLeahFrazier . Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code " PRYOURSELF20 " for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself .…
 
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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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Send us a text On this episode of PR Yourself with Leah Frazier , Leah sits down with self-care strategist and author Deya Smith Taylor to dive into the powerful insights from her latest book, You're Successful, But Are You Okay? . Known for her expertise in guiding high achievers toward a healthier, more balanced lifestyle, Deya addresses the pressures of success and the often-overlooked question of mental and emotional well-being. Together, Leah and Deya explore essential self-care practices, mindfulness, and how to maintain authenticity in the face of demanding expectations. Deya opens up about her own journey, sharing relatable and actionable advice for anyone who finds themselves excelling outwardly but feeling depleted on the inside. Tune in for an honest and inspiring conversation on finding harmony, preserving peace, and redefining what it means to "have it all" without losing yourself in the process. Perfect for driven professionals, entrepreneurs and small business owners who are ready to make their well-being a priority! Purchase "You're Successful, But Are You Okay?" here on Amazon Support the show Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah Frazier on Instagram @TheLeahFrazier . Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code " PRYOURSELF20 " for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself .…
 
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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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Send us a text In this episode, podcast PR expert Christina Lenkowski reveals the real secret to podcasting success: reaching the right audience, not just the biggest shows. Christina breaks down the power of podcasting to amplify your impact and build a loyal community. Tune in as she shares actionable strategies for identifying your ideal audience, crafting pitches that stand out, and turning podcast appearances into qualified leads for your business. Whether you’re a podcast newbie or a seasoned guest, this episode is packed with insights to help you make the most out of every podcast opportunity. Enjoy a freebie from Christina by visiting PublicityPodcast.com . Support the show Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah Frazier on Instagram @TheLeahFrazier . Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code " PRYOURSELF20 " for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself .…
 
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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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Send us a text We're back for another episode with Social Media Queen Karlyn Ankrom of Oh Snap! Social. But this time, she's here to give us all a swift kick in the you-know-what -- to let us know several "call to actions" (i.e. CTA's) that we're forgetting to use on social media for increased engagement. Are you looking to expand your follower count? Are you looking for more reach? Then, this is definitely the episode you'll want to tap all the way into to PR Yourself today! For more on Karlyn and Oh Snap! Social, visit here . Follow Karlyn on instagram here . Be sure to check out the Oh Snap! Social blog here , for more tips and tricks. Snag your freebie resources from Oh Snap! Social by accessing them here . Support the show Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah Frazier on Instagram @TheLeahFrazier . Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code " PRYOURSELF20 " for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself .…
 
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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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Send us a text We wanted all the smoke when it comes to cannabis-related PR and well -- we got it! Coming to the podcast giving it to us blow by blow is the Cannabis PR King himself, Mike Mejer of Green Lane Communication. Whether you're in the cannabis business or not, you're going to want to take a listen, because Mike dishes actionable PR tips that can help drive success to any PR project or campaign. Be sure to stay connected with Mike on LinkedIn here . Support the show Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah Frazier on Instagram @TheLeahFrazier . Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code " PRYOURSELF20 " for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself .…
 
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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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Send us a text Press releases and media advisories are often referred to interchangeably, when they are in fact, two completely different communication tools within PR. One is short, simple and succinct, and they other is more long-form with room for storytelling capacity. Knowing when and how to send them, could be the key to you obtaining the maximum amount of coverage as possible for your event, red carpet event or press conference. Here -- we discuss media advisories -- the advantages of them and how to do it properly. Join the PR Yourself Facebook Group Here Access Your PR Yourself Media Advisory Freebies Here Support the show Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah Frazier on Instagram @TheLeahFrazier . Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code " PRYOURSELF20 " for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself .…
 
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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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Send us a text We love to hate it, and you hate to love it. Yep, you guessed it -- it's social media! Leah sits down with Karlyn Ankrom, Founder and Lead Strategist at Oh Snap! Social to get a heads up on what will be trending for social media in 2024 -- and believe us, there are a few curveballs you won't be expecting. Grab your paper and snag your pen, because these are the top trends that you'll want to get a leap on....now! For more on Karlyn and Oh Snap! Social, visit here . Follow Karlyn on instagram here . Be sure to check out the Oh Snap! Social blog here , for more tips and tricks. Snag your freebie resources from Oh Snap! Social by accessing them here . Support the show Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah Frazier on Instagram @TheLeahFrazier . Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code " PRYOURSELF20 " for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself .…
 
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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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Send us a text Hiring a publicist is like Hinge or maybe even Tinder for PR -- or maybe not as bad. But here are the top 5 things you should ask a publicist or PR firm/agency BEFORE you hire them. All of this should be done in the courting phase...before things get serious...before you enter into a monogamous relationship...ok, ok, ok...you get the drift. Getting these answers ahead of time will hopefully cut down on poor expectations, poor performance, and lack of transparency. Good luck! Support the show Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah Frazier on Instagram @TheLeahFrazier . Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code " PRYOURSELF20 " for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself .…
 
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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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Send us a text It wasn't too long ago that Leah gave her two cents about Newswires -- the good, the bad, and the ugly. Mickie Kennedy, founder of press release and newswire service eReleases, joins Leah as a follow-up to the previous podcast episode to provide more insight into newswires -- when to use them, how much they cost, and the benefits for small businesses. Be sure to take advantage of Mickie's free offer by heading to: ereleases.com/plan Support the show Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah Frazier on Instagram @TheLeahFrazier . Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code " PRYOURSELF20 " for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself .…
 
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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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Send us a text It used to be that "blue checks" on social media next to profile names were only reserved for the elite — celebrities, influencers, journalists, and more. It was a thing to acquire or to obtain by all of us "regular folk." However, the blue check "verified" profile has been up for sale — where any and everyone can purchase a verified account. This begs the question...since we've been pre-conditioned to place blue check profiles in a more elite hierarchy from years and years of conditioning...is it best for entrepreneurs, businesses and brands to go ahead and now buy a blue check, to place their business on a perceivably higher plane? We discuss the blue check phenomenon, social conditioning and advantages and disadvantages of this social experiment with Author, Licensed Professional Counselor, star of "The Big D" on the USA Network, and Licensed Mental Health Counselor, Dr. Jada Jackson. Tune in to decide what's best for you AND your brand. Follow Dr. Jada Jackson on Instagram . Follow Dr. Jada Jackson at JadaJackson.com . Shop Dr. Jackson's collection of journals here . Support the show Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah Frazier on Instagram @TheLeahFrazier . Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code " PRYOURSELF20 " for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself .…
 
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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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Send us a text In this episode, Leah sits down with PR and Comms guru Aaron Kwittken of PRophet to discuss the intersection of AI with PR. What does this look like and how will it make life for PR industry pros better? In this discussion, Leah and Aaron dive deep into the future of artificial intelligence, and the rise of what Kwittken coins as the "communication engineer." As many tech analysts say, if you don't get with the AI program -- be prepared to get left behind...so let this episode be your first step in the direction of adopting AI platforms for your PR needs. To learn more about PRophet, visit prPRophet.ai . To hear Mark Cuban's discussion on the future of AI, as discussed in his 2019 Dallas StartUp Week keynote, listen in here . Also, be sure to turn your volume up! Support the show Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah Frazier on Instagram @TheLeahFrazier . Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code " PRYOURSELF20 " for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself .…
 
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PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs
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Send us a text So many times business owners and leaders shy away from the limelight and just want their businesses to be in the spotlight. Some individuals stay away from attention because they truly are shy and lack self-confidencec. Well meet Kayley Hamilton of KAYLEY Media -- a self-proclaimed shy girl turned top entertainment reporter for Entertainment Tonight and US Weekly. The former red carpet reporter now owns her own media agency, but stops by the podcast to encourage others to step into the spotlight, despite being shy -- just like she did. The results are amazing and she hasn't looked back since. For more on Kayley Media, visit kayleymedia.com . Support the show Follow PR Yourself on Instagram @PRYourselfPodcast . Follow Leah Frazier on Instagram @TheLeahFrazier . Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code " PRYOURSELF20 " for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself .…
 
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