Your PR Needs CPR with Gloria Chou

PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

In this episode of PR Yourself, we revisit Sha'Carri Richardson and her sneak attack promo with Kanye West and Beats by Dre, plus a behind-the-scenes discussion on Olympian gymnast Simone Biles' decision to withdraw from the team gymnastics competition at the Tokyo Olympics. Was this good or bad for her brand?
And -- speaking of brands needling a little CPR, PR Guru and NYC-based PR strategist Gloria Chou visits the show to talk about how a little bit of grit and a little bit of guts can go a long way in the world of PR'ing yourself. Rejection is the name of the game, but consistency and persistency is what will pay off. She breaks down her signature CPR method on the show, that has helped many early-stage startups and entrepreneurs breathe a little life into their brands, and head to the forefront of publications such as the New York Times and the Wall Street Journal. Listen in to hear how...
Be sure to check out Gloria by heading to her website GloriaChouPR.com and by following her on Instagram at @GloriaChouPR. Slide into her DM's with the word "PITCH" for a special PR treat! Let her know Leah and the PR Yourself crew sent you her way!

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1. Your PR Needs CPR with Gloria Chou (00:00:00)

2. PR Hot News: Sha'Carri Richardson and Simone Biles (00:03:59)

3. PR Yourself By Being Persistent: And Pick Up the Phone! (00:20:51)

4. Interview with PR Guru Gloria Chou (00:34:57)