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Leaderx with Kevin Smith on the future of branding
Manage episode 288919987 series 2904243
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Thanks to social media, we all operate in a global market place. It's busy. It's noisy. It's hard to stand out and be noticed. Kevin Smith, Co-Founder of SmashBrand, uses data to predict the success of a brand and packaging, so minimising the risk of investing in the future.
After launching and growing several of his own globally distributed CPG brands, with combined revenues over $40mm, Kevin discovered his true passion for brand strategy and
creative direction. Through SmashBrand, he has worked with clients such as Kraft Heinz, Duracell, 7-Eleven, and PayPal to provide innovative ideas to challenges in packaging design, brand strategy, branding, and consumer testing.
SmashBrand prides itself on a unique, fully integrated approach that
combines analytical rigor and breakthrough creativity to identify opportunities that help brands deeply connect with consumers in retail environments, whether online or in-store.
Having had to compete in retail with his own money at an early age made a powerful difference in Kevin’s understanding of all that’s at stake for brand owners. He works with company owners and CMOs that understand the strategic vision of the brand—and the future that extends beyond a single project.
Take the LeaderX quiz here https://3wh.uk.com/leaderx-scorecard/
GET IN TOUCH WITH KEVIN SMITH:
www.smashbrand.com
Kevin@smashbrand.com
Facebook.com/SmashBrand
LinkedIn smashkcs
Twitter @smashbrand
Instagram smashbrand_agency
85 episod
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